No passport wanted to snag the most recent in Ok-beauty.
Among the newest, best manufacturers from Korea are under-the-radar for now — however stars are already on board.
Whereas traces just like the Hailey Bieber- and Kylie Jenner-approved Medicube and CosRX have shot to fame in recent times, different magnificence labels are stealthily turning into red-carpet staples, able to make their means into your medication cupboard.
These buzzy skincare and make-up necessities give luxe, however are all $27 or beneath — and have stellar opinions. With inexpensive magnificence being a really actual pattern in 2026, efficient, accessible Ok-beauty is about to proceed its meteoric rise.
Stars like Selena Gomez and Ejae acquired their Golden Globes glow courtesy of Dr. Althea skincare, a model that hit U.S. Ulta Magnificence shops in October and is rapidly turning into a bestseller.
Celeb make-up artist Hung Vanngo prepped Gomez’s pores and skin with 345 Aid Cream, Aqua Marine Deep Serum and extra prime sellers for a deeply hydrated complexion (and the right base for make-up).
In the meantime Golden Globe winner Ejae’s MUA, Kevin Cheah, used 345 Aid Cream Mist to prep the Ok-pop star’s complexion.
Dr. Althea Skincare 345 Aid Cream
Moreover soothing irritated pores and skin and supporting the pores and skin barrier, 345 Aid Cream helps heal post-acne pores and skin.
Made with firming niacinamide, Centella asiatica and panthenol, it additionally helps enhance pores and skin texture and dullness.
Dr. Althea Skincare 345 Aid Cream Mist
A bi-phase spray model of the 345 Aid Cream, this vegan-certified system is freed from perfume and parabens — and surprisingly handy. It even is available in a bag-friendly mini measurement that’s good for on-the-go or journey.
Web page Six Type’s assessment: “I used this mist a number of instances a day after a laser peel left my pores and skin Sahara-level dry. (My service supplier informed me to keep away from something that precipitated stinging, and this was as light as might be, whereas offering my pores and skin with much-needed moisture.)” — Erica Radol, Web page Six Commerce Reporter
Ok-pop icons BTS like Mediheal a lot, they’ve even partnered with the model previously (together with on a sheet masks package), whereas I-dle’s Minnie is at present a worldwide ambassador. Likewise, actress Ali Ahn expressed her love for Mediheal to New Magnificence after visiting Korea.
The road’s recognized for its splendidly efficient but inexpensive sheet masks and pads for a spread of pores and skin considerations, and world retailers like Ulta have been fast to hold it within the U.S. as of final yr.
Olive Younger, often known as “Korea’s Sephora,” additionally named Mediheal’s toner pads a No.1 choose in 2024.
Mediheal Rose PDRN Sheet Masks
Spa in a field? Mediheal’s sheet masks are available in six totally different choices, however the mild rose scent and supercharged hydration of the vegan Rose PDRN model might be unimaginable for any pores and skin kind.
Oh, and at beneath $20 for 10 masks, they’re way more inexpensive than lots of the rivals — however we are saying they’re simply as luxe, if not higher. (Are these roses a greater Valentine’s Day or Mom’s Day reward than flowers? Completely.)
Mediheal Madecassoside Blemish Pad
Mediheal gives a number of several types of pads, together with collagen, brightening, tea tree and extra.
All are fan favorites, and the Centella asiatica-infused Madecassoside Blemish pads are a prime vendor — not only for preventing breakouts, but additionally for decreasing darkish spots on post-acne pores and skin, hydrating and bettering texture.
Mia Goth’s sultry Critics’ Alternative Awards look featured a number of Clio Cosmetics merchandise, together with the Glazing Milky Essence. Make-up artist Nina Park started utilizing the Korean magnificence model on the actress final yr.
Different stars, together with Addison Rae, have had red-carpet moments in Clio, too. The label additionally owns Peripera, the maker of the viral Ink Peel Off lip stain our editors can’t cease utilizing.
Clio Cosmetics Kill Lash Superproof Mascara
Promising no smudges or budges, the model’s viral Kill Lash mascara is a fan favourite, and is available in totally different formulation, whether or not you favor curling, volumizing or a pure look. (Even higher, it has a devoted remover, must you battle with delicate eyes and need extra exact removing.)
Pair with the likewise widespread Superproof Pen Liquid Eyeliner for a red-carpet worthy doe-eye look that MUA Park makes use of on repeat for the celebs she glams.
Clio Cosmetics Crystal Glam Tint
Infused with rose oil, the high-shine, non-sticky Crystal Glam Tints supply semi-sheer colour that could be a good match for glass pores and skin and sultry eye make-up.
(Park used the rosy-nude Classic Apple shade on Rae and beige-nude Vanilla Apple on Goth, paired with a taupey liner.)
Lea Michele, Ejae and Cynthia Erivo are among the many A-listers who’ve rocked Tirtir’s cult-fave face make-up on the purple carpet, whereas BTS’s V is at present the model’s world ambassador.
The foundations are provided in numerous finishes, together with satin, semi-matte, matte and dewy choices. The Waterism Glow Melting Balm for lips can be a fan fave, as seen on Michele on the Tony Awards.
Tirtir Masks Match Pink Cushion Basis
The Pink Cushion basis has a deeply hydrating system and full-coverage, pure, satin end. Tirtir’s foundations are the road’s hero merchandise and are available in a formidable vary of shades and finishes. Clients recommend attempting a mini model first to seek out your shade. (Did we point out the minis are on keychains to take wherever? Genius.)
One devotee calls the Pink Cushion system a “sport changer,” including, “It feels mild on the face, no creases, superb protection, lasts all day.”
Tirtir Masks Match Make-up Fixer
Customers swear by this radiance-boosting, sebum-controlling setting spray that retains make-up trying contemporary for an impressively very long time. One reviewer mentioned that in comparison with each expensive model they’ve tried, Tirtir’s is the most effective.
Apply it earlier than and after make-up for a glance that received’t budge; it’s additionally made with skincare hero Centella asiatica for soothing and supporting the pores and skin barrier.
Why Belief Web page Six Type Purchasing
This text was written by Erica Radol, Web page Six Commerce Reporter. From figuring out the highest anti-aging skincare secrets and techniques the celebs belief to dishing on the newest vogue collabs to discovering an awesome deal on all the above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling vogue and wonder merchandise. Earlier than becoming a member of Web page Six in 2025, she wrote about leisure, life-style and procuring tendencies for Us Weekly, The Every day Beast, Leisure Tonight, Effectively+Good and Hearst.
