It’s possible you’ll suppose you’ve seen the worst of ICE’s commercials touting their campaign in opposition to your native pushcart vendor and automotive wash worker.
Grainy footage of handcuffed immigrants. Gentle-focus, slow-motion portraits of brokers. Menacing intonations about an invasion that have to be stopped in any respect prices. Repeated declarations of going after the “worst of the worst,” even when they’re principally — and really clearly— not.
However ICE has now entered the cops-poaching a part of their deport-a-thon.
And the newest migra advert befouling L.A.-area tv stations is essentially the most pathetic — and chilling — one but.
“Consideration regulation enforcement” a robotic voice broadcasts over a gap scene of a flashing siren in what seems to be like a troublesome a part of an unidentified metropolis. The digicam cuts to a blue-tinted regulation enforcement badge because the phrases, “You took an oath to guard and serve” flash on the display. The deep-toned announcer repeats the phrases.
Over 30 seconds, ICE claims “harmful illegals stroll free” in cities because of sanctuary insurance policies not permitting police and sheriff’s departments to go after them. However when you be a part of la migra, the industrial asserts, cops can lastly “catch the worst of the worst” and “be a part of the mission to guard America.” Guarantees — a $50,000 signing bonus, the forgiving of pupil loans and “beneficiant” advantages — pile on high of one another towards the tip of the advert with a plug for ICE’s web site.
“Fulfill your mission,” it concludes, Terminator-like.
Unhealthy boys, unhealthy boys, whatcha gonna do, whatcha gonna do when … they cease coming for you — as a result of cops determine they’re going to begin chasing after a tamale woman or a gardener with three sons within the U.S. Marines.
The industrial pushes the Trumpian concept that undocumented immigrants are the ne plus extremely of criminality on this nation, regardless that research after research over a long time have proven that they’re much less more likely to commit crimes than Americans. It absurdly implies that arresting precise criminals — being on this nation illegally is mostly a civil matter — isn’t sufficient for native regulation enforcement to contemplate themselves true defenders of public security. And it means that ICE is the one authorities company that really lives as much as the oath to guard and serve Individuals.
(Insert, “Positive, Jan” GIF right here.)
Tinseltown has made many nice movies in regards to the exploits of cops: “L.A Confidential,” “Warmth,” “Serpico,” “Coaching Day,” simply to call a couple of.
However I don’t suppose I’ve ever seen a film the place some “unfastened cannon” cop pops out of a Penske rental truck to seize a “unhealthy hombre” outdoors Dwelling Depot making an attempt to make a couple of dollars roofing your own home.
Trace to Hollywood: There’s this fella named Dean Cain simply able to be solid in that position.
Vernon law enforcement officials maintain protesters again throughout a raid by ICE and Border Patrol brokers on Atlantic Blvd. Within the metropolis of Bell on June 20, 2025.
(Genaro Molina/Los Angeles Instances)
ICE didn’t reply to my a number of questions on its industrial — the place it’s airing, how a lot is it costing taxpayers and why they made an advert particularly tailor-made to regulation enforcement within the first place. The marketing campaign launched in mid-August throughout the U.S. however received my consideration solely final week, when it started to air seemingly each hour throughout KCAL Channel 9’s three-hour night information block.
La migra has been making an attempt to rent anybody with a pulse to hitch them ever since Trump’s Massive Bloated Invoice allotted an additional $170 billion in immigration enforcement spending over the following decade. Recruitment festivals are touring the nation like some xenophobic Lollapalooza within the quest to rent 10,000 brokers — they’ll offer jobs to a military of Roombas subsequent.
ICE’s tried nabbing of police and sheriff’s departments for his or her employees isn’t making native regulation enforcement leaders glad.
In August, USA Right this moment reported that ICE despatched an e mail solicitation to deputies nationwide, main the pinnacle of the Nationwide Sheriff’s Assn. to name the transfer “both galactically silly or purposefully malicious.”
Deputy Tony Meraz, a director for the Assn. for Los Angeles Deputy Sheriffs, didn’t get that e mail however noticed ICE’s industrial on YouTube and a equally themed billboard. He hasn’t heard of any colleagues raring to go after taqueros and flower women however worries that la migra’s pitch “goes to shrink our applicant pool. If it someway looks as if native regulation enforcement is being federalized, [being a local officer] won’t entice individuals who would possibly wish to serve of their local people.
“I don’t wish to make it political,” Meraz added, “but when [the White House] can put commercials for federal regulation enforcement, possibly they’ll subsidize native regulation enforcement with our hiring and recruitment and retention points.”
That’s the underlying evil of ICE’s “Consideration regulation enforcement” advert. Donald Trump claims he loves them — however permitting la migra attempt to woo cops at a time the place many departments face staffing shortages makes neighborhoods extra harmful, not much less. That appears no concern to Trump, who’s persevering with his scheme to remodel each sector of American life charged with defending this nation right into a deportation machine — or else.
Take a federal choose’s latest determination deeming that Trump’s Nationwide Guard invasion of L.A. this summer season was unlawful and a seeming prelude to making a “nationwide police power.” As reported by my fellow columnista Anita Chabria, buried within the 52-page ruling was a reference to sworn testimony by the person who headed that deployment, Maj. Gen. Scott Sherman. He replied “sure” when requested if U.S. Border Patrol Sector Chief Gregory Bovino questioned his “loyalty to the nation” after Sherman initially hesitated about main a brief occupation of MacArthur Park in July as a result of it might trigger chaos.
The person who in the end authorised the present of farce was Protection Secretary Pete Hegseth, who additionally ordered a whole bunch of Marines to occupy elements of L.A. within the wake of anti-migra protests. He not too long ago accepted a Justice Division request to ship as much as 600 army attorneys to function short-term immigration judges. They’re alleged to expedite the deportation of the tens of hundreds of individuals presently in detention camps and undergo tens of millions of backlogged circumstances regardless that few of them have expertise with immigration regulation.
I’m telling you, the Trump administration would poach Lionel Hutz from “The Simpsons” for its lawyer ranks if it helped them catapult extra immigrants in another country.
Authorized consultants instructed Anita that the transfer probably runs afoul of the Posse Comitatus Act, which prohibits the army from taking over home and immigration regulation enforcement. Nevertheless it’s by no means about due course of for Trump. It’s about dominion, rattling the Structure.
U.S. Border Patrol El Centro Sector chief Gregory Bovino, heart, marches with federal brokers to the Edward R. Roybal Federal Constructing in downtown Los Angeles after brokers detained a person outdoors the Japanese American Nationwide Museum the place Gov. Gavin Newsom was holding a redistricting press convention on Thursday, Aug. 14, 2025.
(Carlin Stiehl/Los Angeles Instances)
Trump and his masked goons declare all they wish to do with their deportation deluge is to make communities safer. The irony of ICE’s cop industrial airing in Los Angeles is that if there’s a metropolis that is aware of terrorizing undocumented immigrants doesn’t assist to cease crime, it’s Los Angeles.
In 1979, the LAPD carried out Particular Order 40, a directive that prevented officers from asking folks about their immigration standing as a way to foster higher relations with residents within the title of preventing crime. The chief who carried out it? That legendary hippie, Daryl Gates.
Particular Order 40 continues to be in impact 46 years later and has by no means confronted a big inner or exterior revolt. Police Chief Jim McDonnell has repeatedly harassed his division desires nothing to do with enjoying migra at the same time as critics level out that ICE has recognized and deported folks by utilizing fingerprints that the LAPD uploads to a nationwide database.
If regulation enforcement in a metropolis with a big inhabitants of undocumented immigrants would somewhat concentrate on catching precise criminals as a substitute of chasing after folks with no authorized standing, what makes ICE suppose they’d wish to be a part of them?
Tom Saggau, spokesperson for the union that represents LAPD officers, mentioned he wanted to “pop a Tums and get again” to me about ICE’s push, then by no means responded to a follow-up (attempt Pepto-Bismol subsequent time!). Meraz mentioned his members are “not involved with the nationwide stuff, they wish to do the native and state regulation” — however ICE is looping them in anyway.
He and different deputies accompanied la migra “a number of occasions” over the summer season throughout immigration raids. “They’d name us for help within the sense of ‘We’re getting overrun by protesters and unhealthy actors — are you able to guys deal with?’
“We don’t get into the politics,” Meraz mentioned once more. “However our folks don’t wish to get entangled in federal enforcement.”
Put that in a industrial.
