LeBron James had the web buzzing on Tuesday after hinting at a “resolution of all choices,” evoking recollections of his notorious 2010 ESPN particular, The Choice, when he introduced he was leaving the Cleveland Cavaliers for the Miami Warmth. However as an alternative of stunning the basketball world this time, the Lakers star pulled a traditional LeBron-style troll: it was all for a Hennessy advert.
James posted a video on X (previously Twitter) exhibiting him sitting in a chair on the court docket — a transparent nod to that 2010 second with reporter Jim Grey. He even included the hashtag #TheSecondDecision to drive the purpose dwelling. Naturally, hypothesis went wild. Followers puzzled if 41-year-old James would possibly lastly be asserting retirement, or revealing some main profession transfer.
“Seems, Tuesday’s announcement had nothing to do with basketball,” James admitted, linking to the advert with just a few playful emojis. The video parodied The Choice, this time selling Hennessy as an alternative of an NBA profession pivot.
— LeBron James (@KingJames) October 7, 2025
Contemplating the context, it’s no shock followers learn into the teaser. James hasn’t been significantly forthcoming about his future on the court docket. In September, when requested about retirement throughout coaching camp, he stated he was excited to play one other season however acknowledged, “I do know the top of my profession is quite a bit before later.” He didn’t present any additional particulars, leaving the door open to hypothesis.
That uncertainty fueled an attention-grabbing ripple impact: tickets for the Lakers’ remaining dwelling sport of the season briefly skyrocketed on StubHub, with costs leaping to $746 for the most cost effective seats as of Monday afternoon. By Tuesday morning, costs had began to drop once more. Clearly, followers had been prepared for a historic announcement — simply not one involving whiskey.
After all, LeBron isn’t precisely slowing down. Final season, he averaged 24.4 factors, 8.2 assists, and seven.8 rebounds, main the Lakers to the playoffs earlier than a first-round loss to the Minnesota Timberwolves. Regardless of being within the later levels of his profession, he’s nonetheless acting at an elite degree.
