Hailey Bieber’s model is on the street to even greater issues.
The mannequin lately bought her magnificence firm, Rhode, to E.l.f. for a whopping $1 billion, additional cementing her standing as a skincare and make-up mogul.
“I at all times had huge goals for the corporate, and crucial factor to me is to maintain bringing rhode to extra areas, locations, and faces globally,” she gushed on Instagram whereas asserting the deal.
However whereas Bieber might now be a billionaire, not all the pieces she makes use of on her face prices a boatload.
Beneath, store a number of actually-affordable merchandise featured in her previous social media posts, from an algae-infused oil to surprisingly lovable pimple patches.
Any good skincare routine begins with eradicating make-up and impurities. Bieber favors a double-cleanse strategy, beginning with this multitasking oil. The components comprises 4 fruit enzymes — papaya, pineapple, grapefruit and pumpkin — that exfoliate and easy the pores and skin, in addition to components like spirulina, squalene and kelp to assist with hydration.
In all probability layered beneath these eye patches? This Vitamin C serum from BeautyStat, based by beauty chemist (and Rhode advisor) Ron Robinson. In 2020, Bieber known as the under-eye brightening potion a “holy grail” product that “modified [her] pores and skin.”
The serum options “5% L-ascorbic acid (the purest type of vitamin C), CMH Restore Advanced, and optical diffusers to immediately brighten and blur imperfections whereas diminishing darkish circles, crow’s ft and puffiness,” Robinson tells Web page Six Type.
A part of a mannequin make-up routine is utilizing a top quality brush. In a 2025 video with Vogue, Bieber opted for the Magnificence Pie Professional Angled Concealer Brush, designed to imitate fingertip utility.
In the identical Vogue interview, Bieber revealed that at any time when she’s in Europe or Paris, she visits the pharmacy to fill up on sunscreen. Within the video, Bieber will be seen holding up a bottle of ISDIN sunscreen, saying, “I’m obsessive about it.”
Even skincare-obsessed fashions get pimples. Bieber’s favourite means of spot-treating zits? The TikTok-famous model Starface, whose pimple patches are available in cute star shapes.
“They completely assist heal a pimple means quicker, so if I’m breaking out I’ll at all times sleep with one in all these on,” Baldwin mentioned of the patches in 2021. “They usually look cute! I’m by no means mad at a cute little scenario.”
The hydrocolloid patches lower irritation and soak up liquid, to not point out lower down on potential scarring by discouraging selecting, per to the model’s web site. Plus, they make for quite eye-catching equipment.
In Vogue’s ‘Inside Hailey Bieber’s Saint Laurent Bag,’ the primary product the mogul pulled out was a hand cream. Whereas she didn’t state its title, it seemed quite a bit this one from Mario Badescu, which is infused with vitamin E.
Shortly after reaching billionaire standing, Bieber confirmed off one in all these $5 sheet masks on TikTok.
For her second cleanse, Bieber reaches for this silky, non-foaming cleanser, which doesn’t strip the pores and skin of moisture however nonetheless washes away impurities. In accordance with the model’s web site, its botanical extracts and enzymes work with the pores and skin’s barrier — not in opposition to it.
Most of us would kill for Bieber’s full and natural-looking brows. Her secret? Anastasia Beverly Hills Clear Forehead Gel. “I’ve undoubtedly gone on an eyebrow journey,” she shared in a 2023 interview.
Bieber turns to this TikTok-viral favourite for solar safety, mixing it along with her moisturizer for sheer, glowy protection.
“The EltaMD UV Each day Tinted Broad-Spectrum SPF 40 is a good sunscreen with hyaluronic acid. It’s an important possibility for dry or delicate pores and skin,” says Dhaval G. Bhanusali, MD FAAD at Hudson Dermatology and Laser Surgical procedure, who treats Bieber. He provides that the tint is mild sufficient to function a primer or substitute for make-up.
“If combined along with your day by day moisturizer, simply ensure you do at the least two finger lengths so you might have sufficient to get enough UV safety,” Dr. Bhanusali advises.
This model’s nourishing moisturizer was based by one in all Bieber’s mentors.
“Utilizing a mix of phytosterols, free fatty acids, palmitoyl hexapeptide-12, dipalmityl hydroxyproline, meadowestolide, ceramide NG, glycerin, urea, squalane and sodium PCA, Prompt Angel offers lasting hydration whereas reinforcing the pores and skin’s barrier leaving it feeling sturdy, easy and agency,” Dieux’s web site reads.
Bieber can be a fan of the corporate’s reusable, extremely Instagrammable eye masks.
Relating to extra body-focused skincare, Bieber reaches for merchandise like this oil-infused physique butter.
“I’ve been utilizing this since I used to be pregnant and I’ve most likely gone via 15 jars at this level,” she shared on social media in Could 2025.
“It’s an OG, a eternally go-to model for me,” Bieber advised the Reduce in 2023 of this drugstore magnificence traditional.
You received’t have to fly to Paris to get Bieber’s favourite French drugstore skincare. She’s name-dropped this Avène cream on a number of events, even declaring on her Instagram Tales that she “couldn’t reside with out” it.
Bieber shouted out this multipurpose salve in a Vogue France video, saying, “if you understand, you understand.” Loads of stars are certainly within the know, because the product has been linked to everybody from Meghan Markle to Drew Barrymore.
“I like the Weleda Pores and skin Meals,” the Rhode founder raved. “It’s so creamy and wealthy, so you actually solely want a tiny bit within the areas the place I really feel like I get slightly extra dry underneath my make-up. For me, that’s across the nostril, that’s underneath the eyes… It’s so juicy and dewy.”
Bieber’s magnificence empties additionally embody Augustinus Bader’s cult-favorite moisturizer, as she as soon as mentioned on Instagram Tales that she’d gone via three bottles of the stuff.
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This text was written by Hannah Southwick, Commerce Affiliate Editor for Web page Six. Hannah spies offers on really inexpensive celebrity-worn types, places Hollywood’s favourite labels to the check and finds the magnificence merchandise that hold stars pink carpet-ready. She consults stylists and trade professionals — together with celebs themselves — for firsthand product suggestions, pattern predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA Right now and Parade.
