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First got here the padded underwear. Then got here the nipple bras. And now… fake pubic hair thongs? Sure, you learn that proper — Kim Kardashian is taking Skims to a complete new stage, and the web can’t deal with it.
After months of viral jokes and a debunked rumor, the idea of “fake bush panties” has formally grow to be a actuality. On Tuesday, October 14, Skims introduced its newest capsule assortment — and it’s in contrast to something they’ve finished earlier than.
‘The Final Bush’ Launches
Kim, 44, revealed the Fake Hair Micro String Thong, which options “a mixture of curly and straight fake hair in twelve completely different shade variations,” in line with the SKIMS web site. The $32 product is a part of a brand new capsule cheekily named “The Final Bush.”
The model dropped the information on Instagram with a marketing campaign video parodying a Nineteen Seventies sport present titled Does the Carpet Match the Drapes? Within the skit, a suited host asks the viewers to guess if the fashions’ “hair down there” matches their head shade.
The caption reads, “Simply Dropped: The Final Bush. With our daring new Fake Hair Panty, your carpet may be no matter shade you need it to be.”
And the Crowd Is … Confused
Inside an hour of the video going stay, it had practically 500 feedback — and let’s simply say, not everybody was feeling it.
“I’m calling 911,” one follower joked. One other wrote, “I simply googled the date to verify it’s not April 1st.”
“Who requested for this???” requested one confused fan, whereas another person commented, “@kimkardashian are you okay?” Maybe probably the most dramatic response got here from a consumer who mentioned, “I can’t unsee and I demand a refund for one thing I by no means even paid for.”
Skims Has a Historical past of Viral Drops
This isn’t Kim’s first time inflicting a stir with a headline-grabbing launch. Earlier in 2025, Skims launched padded underwear designed to reinforce the butt, which went viral nearly immediately. Then got here the “nipple bras,” which featured built-in fake nipples and had been by some means each controversial and wildly standard.
Again in December, Kim even teased the present assortment with a pretend fur bikini, hinting that she could be dipping into merkin territory. However now, she’s made it official.
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