Your favorite new woman group XO have unleashed their newest single ‘Actual Associates’ — a slick, swaggering slice of electro-pop co-written by Charli XCX. The monitor marks the quintet’s boldest launch but, fusing punchy beats with an unapologetic message about loyalty, independence, and staying true to your squad.
The five-piece — made up of Emmy, Reanna, Shali, Summer time and Zoe — first made waves earlier this 12 months with their high-energy debut, and ‘Actual Associates’ cements their place amongst pop’s most fun new voices. Produced by John Ryan (Sabrina Carpenter, One Course, Rita Ora) and Mattias Larsson (Britney Spears, Dua Lipa, Taylor Swift), the monitor carries Charli’s signature edge — shimmering synths, sharp hooks, and a rebellious streak that turns vulnerability into energy.
“I’ve bought one thing you possibly can’t perceive…” the women tease with an undisputed sense of confidence and sass throughout the highest of Ryan’s pulsating manufacturing, earlier than concluding: “I’ve bought buddies, actual buddies, bought my again till the bitter finish.”
Charli XCX’s involvement provides one other layer of star energy, bringing her pop-avant sensibilities to XO’s distinctly British sound. The group additionally contributed to the writing, grounding the music in their very own experiences of friendship, feminine solidarity, and self-discovery.
XO — Actual Associates (Official Music Video)
On simply their second launch, the XO buzz is constructing quick! Their debut single ‘Lovesick’ earned early backing from BBC Radio 1, BBC Introducing…, and even landed them their first-ever TV efficiency on Saturday Mash-Up! — the place they tore via fan-favourite ‘Ponytail’.
Now, the women are incomes their stripes the old style approach: hitting colleges throughout the UK on an bold tour that’s turning school rooms into mini pop arenas. With infectious bangers and an empowering message at their core, XO are rapidly constructing a fiercely loyal following — one music, one efficiency, one singalong at a time.
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