BRIT Award-winning artist JADE and famend designer Anthony Burrill have joined forces with Youth Music, the UK’s main younger folks’s music charity, on two unique T-shirts for the Rescue the Roots marketing campaign – a £1 million fundraising drive to safeguard grassroots music tasks throughout the nation.
One is impressed by Jordan Stephens’ Rescue the Roots tattoo which was handwritten by JADE, whereas the opposite encompasses a daring design by Burrill.
Out there now through Everpress for £30, with all earnings will going on to community-based tasks the place younger folks make, study and share music, the tees are already being championed by Stephens together with DJ Jodie Bryant.
With the festive season approaching, Youth Music hopes the T-shirts will probably be embraced as significant items that give again, supporting alternatives for the following era of music makers.
Jordan Stephens mentioned: “Everybody has the best to be artistic. We have to domesticate areas for connection and that’s why I’m so obsessed with this marketing campaign. As is my fantastic girlfriend [Jade Thirlwall] whose handwriting I’ve acquired tattooed on me and is on the t shirt. Each T-shirt helps the longer term. Rescue the roots.”
The T-shirts intention to lift consciousness of the grim outlook of the grassroots music sector, which is presently at breaking level. With out pressing assist, entry to native music tasks will proceed to say no, significantly for younger folks from marginalised backgrounds.
- 41% of grassroots youth music tasks are liable to closure – up from 24% in 2024
- 54% of Youth Music’s funded companions have ready lists as a result of lack of assets – up from 50% in 2024
- Youth Music can presently assist fewer than one in 5 (18%) funding functions, leaving 260,000+ younger folks with out entry to music-making alternatives
- The monetary place of 41% of Youth Music’s funded companions is anticipated to worsen over the following 12 months, with 28% unsure about their future
Youth Music’s Rescue the Roots marketing campaign is rallying the nation to save lots of grassroots music, aiming to lift £1 million, which the charity will match pound-for-pound to unlock £2 million of significant assist for over 18,000 younger folks.
Jodie Bryant mentioned: “Grassroots music is the muse of the complete music trade – it’s the place among the most fun artists first uncover who they need to be. Simply as importantly, it’s the place the unique followers are born – the individuals who can change a musician’s profession and keep on with them for all times. However as alternatives at this degree grow to be more durable to search out – discovering and nurturing new music is changing into harder. We have to shield the music, the followers, and the venues that make this doable. That’s why we have to Rescue the Roots!”
Store Anthony Burrill’s t-shirt right here and JADE’s t-shirt right here.
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