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Sydney Sweeney
Let me Finish This American Eagle Drama …
I Do not Help Hate!
Printed December 6, 2025 5:25 AM PST
Sydney Sweeney ain’t retaining her lips tight like a pair of thin denims any longer — she has totally addressed the viral American Eagle advert controversy.
The blonde-haired, blue-eyed actress opened up concerning the extremely publicized AE advert drama that unfolded over the summer time, telling Folks she was “shocked by the response.” She additionally famous she would not help the narrative that folks had been pairing with the marketing campaign, stating … “Many have assigned motives and labels to me that simply aren’t true.”
As , people thought the “Sydney Sweeney Has Nice Denims” slogan featured within the marketing campaign had underlying help of genetic superiority. Some individuals additionally likened it to 15-year-old Brooke Shields‘ controversial 1980 denim marketing campaign and accused it of being styled for the male gaze.
AE instantly pushed again on the hate, saying in a press release that Sydney’s advert “at all times was concerning the denims” and her story. The corporate went on … “We’ll proceed to rejoice how everybody wears their AE denims with confidence, their manner. Nice denims look good on everybody.”
TMZ.com
Sydney instructed Folks whereas she normally doesn’t reply to negativity, this appeared like a particular case that wanted to be addressed to finish the hate. She defined … “Anybody who is aware of me is aware of that I’m at all times attempting to carry individuals collectively. I’m in opposition to hate and divisiveness.”
She added … “So I hope this new 12 months brings extra deal with what connects us as an alternative of what divides us.”
The “Housemaid” star first spoke concerning the drama throughout an interview with GQ for its “Males of the 12 months” cowl story revealed in early November, however took a a lot mor informal method. She famous on the time … “I did a jean advert. I imply, the response positively was a shock, however I really like denims. All I put on are denims. I’m actually in denims and a T-shirt every single day of my life.”
Regardless of the backlash, the marketing campaign labored in AE’s favor, because the chatter despatched the corporate’s shares hovering and even elevated foot visitors in brick-and-mortar shops by 5%. Plus, they reported her customized Sydney Denims bought out in a day.
On the finish of the day, it looks like the advert was merely in-jean-ious!
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