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Asad Ayaz, the Disney advertising and marketing chief behind inventive campaigns for Disneyland Resort’s seventieth anniversary and movies like “Zootopia 2” and the live-action adaptation of “Lilo & Sew,” has been named chief advertising and marketing and model officer for Walt Disney Co., the leisure big stated Wednesday.
The 21-year veteran most not too long ago served twin roles as the corporate’s first chief model officer in addition to president of promoting for Walt Disney Studios.
Ayaz will now lead a brand new advertising and marketing and model group throughout the Burbank media and leisure firm. He stories to Disney Chief Govt Bob Iger, in addition to the heads of Disney’s movie and TV studios, theme parks phase and ESPN for these sectors’ respective advertising and marketing efforts.
“As our companies have developed, it’s clear that we’d like a company-wide position that ensures model consistency and permits customers right now to seamlessly work together with our great merchandise and experiences,” Iger stated in a press release Wednesday. “The Chief Advertising and marketing and Model Officer position is important for this second, and Asad is the proper match.”
In his new position, Ayaz will lead the corporate’s international advertising and marketing efforts, together with social and digital technique, overseeing company partnerships and franchise priorities, Disney stated.
Ayaz beforehand labored on model campaigns commemorating Disney’s one hundredth anniversary, international growth of Disney’s D23 fan membership and led advertising and marketing for Disney+, together with exhibits akin to “The Mandalorian,” Marvel Studios’ “WandaVision” and the launch of Taylor Swift’s “The Finish of an Period” on the streaming platform.
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