Coleen Rooney turns heads in a striking chocolate satin lace dress while celebrating the launch of her new Primark collection alongside her mother, Colette, at a dinner party in London.
Elegant Event at The 1 Hotel Mayfair
The 39-year-old I’m A Celebrity star captivates guests at The 1 Hotel Mayfair on Thursday evening. Her outfit from the new collection boasts spaghetti straps, a deep V-neckline, a thigh-high slit, and intricate lace details. She elevates the look with pointed slingback heels, gold statement earrings, and an elegant updo for her brunette hair.
Colette matches the glamour in a chocolate brown top and trouser set, paired with silver sparkly heels. She beams proudly beside her daughter amid a lavish dinner setup.
Star-Studded Guest List
The event draws celebrities including Jess Wright, Ashley James, Georgia Kousoulou, Chloe Lewis, Scarlett Moffatt, Danielle Lloyd, and Gabby Allen.
- Jess Wright rocks a grey power suit with a structured blazer and tailored trousers.
- Ashley James, 38, pairs a brown leather jacket with a beige striped shirt.
- Georgia Kousoulou, 34, shines in a grey mini shirt dress and black leather knee-high boots.
- Chloe Lewis opts for a grey structured blazer and wide-leg trousers.
- Scarlett Moffatt, 35, chooses a blue striped shirt with dark blue wide-leg denim jeans.
- Danielle Lloyd, 42, appears chic in a cream knit waistcoat and light blue denim jeans.
- Gabby Allen, 34, dazzles in a white co-ord with matching peep-toe stiletto heels.
‘By Coleen’ Collection Details
Primark collaborates with Coleen on ‘By Coleen,’ an exclusive line of affordable everyday essentials. The collection emphasizes versatile, stylish pieces with clean lines, soft fabrics, and neutral palettes, priced from £7.
Coleen models six standout looks, including a black shoulder-pad T-shirt with cream culotte trousers, a beige zip-up jumper and shorts set, a black vest with striped shirt and denim jeans, a beige longline mac coat over a white jumper and trousers, a black satin lace dress, and a white funnel neck jacket.
Highlights feature structured leisurewear, barrel-fit denim, romantic lace on satin and jersey, contemporary outerwear, striped shirting, and utility tailoring.
Design Philosophy and Availability
Coleen comments: ‘Primark has been part of my life for years. Working with them feels natural because you don’t need to spend more to look great. I need clothes that transition from school runs to meetings. This collection offers wearable, comfortable pieces that feel polished.’
Mary Lucas, Womenswear Trading Director at Primark, states: ‘We’re thrilled to partner with Coleen. Our shared passion for affordable style drives this versatile collection, perfect for any occasion.’
Prices range from £7 for the T-shirt to £34 for the mac coat. The line launches in stores and online across 16 markets from March 10, with Click & Collect available in Great Britain.
