Kylie Jenner Showcases New KHY Collection in Bold Design
Kylie Jenner has officially launched the summer range for her clothing brand, KHY, and is leading the charge as the collection’s most prominent model. On Friday, the 28-year-old influencer shared an Instagram post featuring herself in a striking black dress from the new line. The garment, priced at $280, highlighted Jenner’s figure, accentuating her waist and décolletage. The ‘rooftop mini dress’ also showcased her toned legs and clung to her form.
Jenner completed the look with black heeled sandals and silver hoop earrings. She expressed her enthusiasm for the dress, referring to it as her “favourite summer dress” in a tag to her KHY clothing brand.
KHY Summer Campaign Captures ‘Raw Intimacy’
The new KHY summer campaign is designed to evoke the feeling of “raw intimacy of a New York City summer.” The brand, first introduced in 2023, has recently undergone a significant refresh, featuring a new business model, updated design aesthetic, and a revamped website.
According to campaign materials, the collection’s visuals are styled like a “personal scrapbook,” blending nostalgic black-and-white portraits with vibrant, sun-drenched color frames. Handwritten journal notes are incorporated to create an intimate portrayal of Jenner and the collection’s inspiration.
The behind-the-scenes storytelling aims to mirror the collection’s essence: capturing the effortless spirit of summer. The pieces are designed to transition seamlessly from relaxed mornings in a loft to warm city nights, offering a feel described as “second skin.” Inspired by summer travel and warm evenings, the “Dear Summer, Love KHY” collection is centered on the idea of a wardrobe that adapts to the season’s fluidity.
Silk Capsule Collection Highlights New Offerings
A key component of the collection is a silk capsule, crafted from 100% silk georgette. This capsule features four distinct styles, including a custom hand-drawn floral print, the brand’s signature “Leo” Leopard pattern, and lingerie-inspired designs in seafoam blue and black. These pieces were developed in-house by Jenner and the KHY team.
The complete collection and details on individual product releases are available on the official KHY by Kylie Jenner website.
