A significant portion of children in the UK feel their parents’ excessive smartphone use is causing them to miss out on crucial family moments, according to new research. The study, conducted over 18 months, highlights a disconnect between parents and children regarding digital habits and the impact on quality time, particularly during school holidays.
Children Report Missed Family Moments Due to Parental Phone Use
The findings indicate that more than half of children, aged between eight and 16, believe their parents’ constant engagement with smartphones leads to missed opportunities for family connection. A substantial 63% of these children also stated that their parents seem unaware of the sheer amount of time they spend on their devices. This lack of awareness has tangible consequences, with nearly half of the surveyed children reporting that they have had to repeat themselves because a parent was distracted by their phone. Furthermore, 34% of children feel that a parent has missed seeing something they wanted to show them due to phone distraction.
The research, which examined the digital wellbeing of UK households, revealed that parents of under-18s dedicate over two hours daily to aimless smartphone scrolling. This figure is notably higher than the average UK adult’s smartphone usage, exceeding it by approximately 40 minutes.
Desire for Quality Time and Parental Presence
As the summer holidays approach, both parents and children a strong desire for more meaningful time together. The study found that an overwhelming 92% of children consider spending quality time with family to be important during the break. Outdoor activities are also highly valued, with 88% of children looking forward to them, and 85% believe family time is more enjoyable when everyone is fully present and attentive to each other.
When asked about the specific moments when they most wish their parents would be fully engaged, children cited everyday interactions. Nearly half (47%) pointed to general conversations, while 40% highlighted family outings, and 35% mentioned playing together. These findings underscore the importance of seemingly small, everyday moments in fostering strong family bonds.
Strategies for More Intentional Digital Habits
The research also identified practical ways families can enhance their quality time. Over half of the children surveyed (51%) suggested simply talking more as a family. A significant 49% proposed setting aside specific times where all devices are put away, allowing for uninterrupted interaction.
Dana Haidan, chief sustainability officer at Virgin Media O2, commented on the findings, emphasizing that summer holidays present a vital opportunity for families to reconnect. She acknowledged the pressures of modern family life, where parents often juggle numerous responsibilities, including work and childcare. Haidan noted that many parents fall into unintentional phone habits without realizing the extent of their usage.
“This isn’t simply about individual behaviour,” Haidan stated. “Many of the digital services we use every day are designed to keep us engaged, making it easy to spend longer on our phones than we intended. Understanding those habits is the first step towards building a healthier relationship with technology.”
Virgin Media O2 is committed to supporting healthier digital practices. Haidan added, “At Virgin Media O2, we believe our role goes beyond keeping people connected. That’s why we’re investing in long-term research, trusted partnerships and practical tools to help people better understand their digital habits and feel more informed, more confident and more in control of how they use technology.”
Digital Intentionality Score: A Tool for Balance
In response to these insights, the company has introduced a digital intentionality score. This interactive tool is designed to help individuals assess their current digital habits and compare them against national averages. Developed in collaboration with digital wellbeing expert Seyi Akiwowo, the tool comprises 10 questions that draw upon both actual usage data and self-reported behaviours. The aim is to provide users with a clearer understanding of their phone engagement patterns and offer personalized guidance to foster more intentional and balanced technology use over time.
Conclusion: Reclaiming Family Moments
The study’s findings serve as a timely reminder of the potential impact of excessive smartphone use on family relationships. By fostering greater awareness of digital habits and implementing strategies for more intentional technology use, families can work towards reclaiming precious moments and strengthening their connections, especially during valuable periods like the summer holidays.
