As the 2026/27 Premier League season approaches, anticipation builds not only for the on-pitch action but also for the unveiling of new team kits. Football apparel often sparks as much discussion as player transfers, and this year is no exception, with several designs drawing significant attention. This ranking evaluates all 20 Premier League home kits, considering design, originality, and overall aesthetic appeal.
20. Hull City: A Bold Departure
Opening the rankings is newly-promoted Hull City, whose home kit has been met with mixed reactions. The Tigers have moved away from a single-colour design to embrace black and orange stripes, a choice that some find reminiscent of rugby jerseys. A notable change is the introduction of a new, minimalist logo featuring the letters HCAFC, which appears somewhat unconventional. The kit, supplied by Oxen, also features a new white collar and matching sleeve details. While the design is a departure, it has reportedly sold out, indicating a strong initial demand despite critical opinions.
19. Newcastle United: The ‘Barcode’ Effect
Newcastle United’s new home shirt has been described by some fans as an ‘optical illusion’ or ‘barcode kit’. The design features what the club calls a ‘bold, disrupted stripe pattern’, replacing the team’s traditional thick black and white stripes. Instead, the shirt displays a series of vertical stripes of varying widths that extend to the sleeves, accented by a prominent light blue pattern on the shoulders. This radical departure from their classic look has not resonated widely with supporters.
18. AFC Bournemouth: Sponsor Dominance
Bournemouth’s home shirt for the upcoming season faces criticism primarily due to its sponsor’s logo. The black and red striped shirt, which might have been visually appealing, is overshadowed by a large, vibrant pink ‘Vitality’ logo emblazoned across the front. This prominent placement has led to comparisons with children’s television characters and is seen as detracting significantly from the kit’s potential. The gold detailing on the collarbone is a positive element, but it’s insufficient to rescue the design from the sponsor’s overwhelming presence. This is particularly unfortunate as Bournemouth embarks on its first European campaign.
17. Leeds United: A Stained Appearance
Leeds United’s new home kit has been likened to a shirt with a lingering sauce stain. The design incorporates horizontal blue and yellow pinstripes across the body. The combination of yellow and white is often considered a risky choice in football kit design, and in this instance, the yellow stripes appear somewhat messy from a distance. While the yellow and blue accents on the collar and the blue detailing on the shoulders and sleeves are appreciated, the overall effect of the main striped pattern is considered an eyesore by some.
16. Crystal Palace: Diagonal Diversion
Crystal Palace’s latest home kit deviates from their traditional blue and red colour scheme, opting instead for a diagonal sash incorporating these colours. This pattern is echoed on the sleeves. The design has been compared to the previous season’s away kit and feels less like a traditional home jersey. The introduction of a new kit sponsor, Temporal, and a revised club crest accompany this design change. Overall, it’s seen as a less impactful offering compared to recent Crystal Palace kits.
15. Nottingham Forest: Tie-Dye Troubles
Nottingham Forest’s new home strip has a design that some observers have described as resembling tie-dye. The all-red kit features dark, blotchy patches that create a somewhat chaotic appearance. This design is considered a step down from the previous season’s more elegant white pinstripe kit. While the simple white shoulder stripes are a positive element, the overall pattern is deemed too busy and visually overwhelming.
14. Chelsea: Hidden Crest Clutter
Chelsea’s new home kit initially appears simple and decent, but a closer inspection reveals a large, imprinted version of the club’s badge across the shirt’s body. This could have been a subtle, classy detail if the crest elements were smaller and integrated into the fabric. However, the full crest’s prominent placement, especially without a front-of-shirt sponsor, draws undue attention. The collar and the contrast of blue and yellow, along with yellow accents on the shoulders, are positive aspects. The kit’s potential for improvement is high should a new sponsor be secured.
13. Everton: Safe and Steady
Everton’s new home kit is considered a solid, if unspectacular, entry and an improvement on the previous season’s design. The third kit from Castore features a new sponsor, CMC Markets, along with yellow trim on the white collar and an orange patch on the sleeve for a touch of distinction. The design plays it safe, earning it a mid-table ranking that mirrors Everton’s league position last season.
12. Coventry City: Striped Similarity
Coventry City’s new home strip has faced criticism from fans, with some noting a resemblance to Sheffield Wednesday’s kits. The club has reintroduced blue and white stripes, moving away from the cleaner all-sky-blue design worn during their promotion-winning season. While the striped pattern itself is not considered inherently bad, the orange Monzo logo across the front is seen as detracting from the overall aesthetic.
11. Fulham: Balanced Simplicity
Fulham has switched shirt sponsors for the new season, moving from SBO Top to ClickHouse, and adopted a black, white, and red colour scheme. The resulting kit is described as a fine, uncomplicated design that avoids unnecessary complexity. Its neat and simple appearance is pleasing to the eye, placing it squarely in the middle of the kit rankings.
10. Ipswich Town: Diamond Detail
Ipswich Town continues with a dark blue design similar to last season, featuring the familiar Halo sponsor logo. The standout element of this kit is a subtle diamond-shaped pattern across the shirt’s body, adding a tidy and effective visual detail. The design is functional and neat, though its away counterpart is reportedly less successful.
9. Brighton & Hove Albion: Consistent Stripes
Brighton & Hove Albion typically sticks to variations of blue and white vertical stripes, and this season is no different. The current design incorporates smaller stripes within white pinstripes, complemented by a white V-neck. This consistent approach to kit design reflects the club’s reputation for stylish performances and reliability, offering a familiar yet refined look.
8. Aston Villa: Refined Burgundy
Aston Villa, the reigning Europa League champions, have opted for a slightly darker shade of burgundy this season, moving away from the light-blue sleeves. The design, produced by Adidas, is considered a strong effort. The blue colour has been integrated into the sleeves and shoulders, paired with a classy new collar. A new sponsor, Visit Rwanda, replaces Betano. The overall package presents a solid and aesthetically pleasing kit.
7. Tottenham Hotspur: Clean but Conservative
Tottenham Hotspur’s latest kit, manufactured by Nike, has been labelled as playing it safe, a criticism often levelled at the brand’s designs for the club. However, the kit is undeniably clean and unlikely to provoke widespread complaints. A faint diagonal grey striped pattern adds subtle distinction, while navy streaks run down the sides. The layered neck design is a unique touch. While it scores highly for cleanliness, it loses points for a lack of adventurousness.
6. Manchester City: Classic Echoes
Marking a new era for Manchester City, this kit draws inspiration from the club”s older designs. The predominantly light blue shirt features a subtle gradient at the bottom. White trim on the neckline and sleeve edges evokes the 2009-10 season’s aesthetic. The monochromatic logos create a pleasing contrast against the light blue, appealing to traditionalists. The design is simple yet effective, aligning with the club’s transition following Pep Guardiola’s departure.
5. Sunderland: Vintage Revival
Sunderland pays homage to a classic design with their new home shirt, drawing inspiration from their 1937 FA Cup-winning kit. This visually striking and unique jersey features thick red and white vertical stripes, a pointed collar, and an old-school crest. The vintage-style design is considered an instant classic, particularly fitting as Sunderland prepares for its first season in the Europa League.
4. Manchester United: Timeless Appeal
Manchester United’s home strip is a clean and classic design that is likely to garner widespread approval. The all-red shirt features subtle yet eye-catching black and white striped patterns on the collar and sleeves. The Snapdragon logo is displayed prominently in white on the front. This design embodies a timeless Manchester United aesthetic, suitable for their first full season under manager Michael Carrick.
3. Arsenal: Evolving Champions
Despite being the reigning Premier League champions, Arsenal’s home kit ranks third. The design is seen as a natural evolution of their title-winning kit, incorporating subtle dark stripes on the shoulders. Additional red and black patterns on the sleeve and neckline edges provide a standout effect. It’s a visually appealing kit that reflects the team’s successful recent history.
2. Liverpool: Daring Fireworks
Liverpool’s new home kit from Adidas is one of the more adventurous designs this season. The red shirt features a unique ‘firework-style’ pattern composed of small white triangles and lines, creating an explosive visual effect. The neckline has a red edge, and white shoulder stripes are present, a common feature in Adidas designs. This kit scores highly for its bravery and eye-catching aesthetic.
1. Brentford: Striking Simplicity
Brentford secures the top spot with a kit that is lauded for its sleek, bold, and punchy design. Notably, this kit will be used for two seasons, a decision aimed at providing value for fans. The Joma-designed shirt features classic red and white stripes, elevated by striking yellow and black detailing around the neckline, sleeves, and sides. This combination creates an eye-popping look that has received widespread acclaim, making it the standout kit of the 2026/27 season.
