Kylie Jenner has unveiled her latest venture for her fashion brand, Khy, this time focusing on footwear in collaboration with Gia Borghini. To mark the launch, the 29-year-old reality television personality and entrepreneur posed for a striking campaign, appearing nude and adorned only with a pair of heels.
Khy Footwear Collaboration Revealed
The new collection, a partnership between Jenner’s Khy brand and the footwear label Gia Borghini, features a range of shoes designed by Jenner herself. She expressed her personal connection to the project, stating in an Instagram caption that she had been wearing Gia Borghini shoes for years, making the collaboration feel particularly fitting.
Jenner elaborated on the creative process, sharing, “I got to create my dream footwear for @khy, handmade in Italy. I reworked every detail over and over until they felt just right and completely effortless.” The collection was set to be available on khy.com starting August 21st.
Striking Nude Campaign Imagery
The promotional images for the Khy footwear line showcase Jenner in a series of artistic poses against a minimalist white backdrop. In these photographs, she is strategically covered by her long, dark hair, drawing attention to the featured footwear. One notable image displays Jenner wearing strappy metallic silver heels, complemented by a French manicure. Another shot features her feet in black wedge heels with a thong-style strap.
Her makeup in the campaign included dark eyeliner accentuating her eyes and a matte berry shade on her lips, enhancing the bold aesthetic of the shoot.
Subtle Debut of New Designs
Jenner had previously given fans a glimpse of the new shoe designs. In June, she was seen wearing the silver heels while attending game four of the NBA Finals, seated courtside alongside her boyfriend, Timothée Chalamet. This earlier appearance hinted at the upcoming collaboration and generated early interest in the collection.
Khy’s Expanding Brand Portfolio
The launch of the Khy footwear line follows Jenner’s recent activities in the fashion industry. In the preceding month, she collaborated with Frankies Bikinis for a second swimwear collection. To promote this swimwear drop, Jenner participated in a photoshoot with Francesca Aiello, the founder of Frankies Bikinis. This collaboration built upon their initial partnership in July 2025, which introduced items under the name “Cloud Cups by Frankies Bikinis x Khy.” Promotional content for that swimwear line also featured Jenner and Aiello in playful settings, wearing coordinated bikinis.
The Genesis of Khy
Kylie Jenner officially launched her clothing line, Khy, in October 2023. The brand’s debut was marked by an image of Jenner wearing a black faux leather trench coat, with the caption “meet khy.” The introduction of the line was accompanied by a feature in The Wall Street Journal, which detailed her entrepreneurial journey with the brand. The launch event itself was a high-profile affair, attended by notable figures such as Kendall Jenner and Hailey Bieber.
Jenner’s Diverse Business Ventures
Beyond Khy, Jenner is the founder of Kylie Cosmetics, a highly successful beauty brand. She also has involvement in k2o by Sprinter (formerly Sprinter). Her previous foray into swimwear, Kylie Swim, appears to have been discontinued, with its associated Instagram page no longer active.
Conclusion
The latest Khy campaign underscores Kylie Jenner’s continued expansion into the fashion and lifestyle market. The bold imagery and focus on her personal design input highlight her engagement with her brands and her audience, further solidifying her presence as a prominent figure in the industry.
