Musician Kevin Morby has unveiled his latest single, “PBJ,” a track featuring the distinctive vocals and guitar work of Justin Vernon. The song, released on Dead Oceans, marks a new creative chapter for Morby, following his eighth studio album, Little Wide Open, which arrived in May. “PBJ” boasts a rich production palette, with Aaron Dessner contributing on bass and guitar, Andrew Barr on drums, and Vernon adding another layer of guitar. Morby himself handles the primary guitar and vocal duties.
The Inspiration Behind “PBJ”
Morby shared the unique origin of the song’s title, explaining that a friend once described a peculiar driving habit as “Peanut Butter Jelly.” This involved simultaneously having the car windows down while the air conditioning was running at full blast. “She told me this phrase was common where she came from but no one I’ve ever talked to has said the same nor can I find anything about it online,” Morby recounted. “But I always loved the phrase and have used it ever since.” This quirky anecdote, combined with Morby’s fondness for the classic sandwich, inspired the creation of the track. He characterizes “PBJ” as an “end of summer song,” encouraging listeners to experience it with the windows down and the air conditioning on.
Culinary Collaborations Across the US
In conjunction with the release of “PBJ,” Kevin Morby has embarked on an ambitious series of collaborations with some of his favorite establishments across the United States. These partnerships aim to celebrate the single through unique menu items, exclusive merchandise, and special events, all inspired by the theme of peanut butter and jelly sandwiches. The initiative brings together a diverse range of culinary businesses, each offering their own interpretation of the timeless recipe.
Participating Establishments Include:
- Van Leeuwen Ice Cream: Known for its inventive ice cream flavors, this New York-based creamery is participating in the celebration.
- Turkey and The Wolf (New Orleans, LA): This acclaimed sandwich shop is bringing its signature style to the collaboration.
- Bub and Grandma’s (Los Angeles, CA): A popular Los Angeles bakery contributing its baked goods to the project.
- Culture Espresso (New York City, NY): This NYC coffee shop and bakery is offering special items.
- Rockaway Beach Bakery (New York City, NY): Another New York-based bakery joining the culinary festivities.
- Global Cafe (Memphis, TN): This Memphis establishment is part of the nationwide celebration.
- Ideal’s Sandwich and Grocery (Durham, NC): A beloved spot in Durham known for its sandwiches and groceries.
- Heirloom Bakery and Mr D’s Donut Shop (Kansas City, MO): This Kansas City duo is contributing their unique treats to the “PBJ” celebration.
Morby expressed his enthusiasm for these partnerships, stating, “We’ve taken this opportunity to collaborate with a handful of my favorite businesses around the country to have some fun and make some delicious meals, snacks, and drinks in celebration of the single. All are a play off of one of the most timeless recipes ever.” This cross-country culinary event underscores the playful and community-oriented spirit of the “PBJ” single.
Musical Lineup and Production
The production of “PBJ” involved a notable roster of talent. Aaron Dessner, a key figure in The National and a frequent collaborator with artists like Taylor Swift, lent his skills to the track, contributing on bass and guitar. Andrew Barr, known for his work with The Barr Brothers, provided the drumming. Justin Vernon, the enigmatic frontman of Bon Iver and one half of Volcano Choir, adds his signature touch on guitar, complementing Morby’s lead vocals and guitar performance. This combination of established musicians creates a rich sonic landscape for the song.
Kevin Morby’s Recent Work
The release of “PBJ” follows a prolific period for Kevin Morby, whose album Little Wide Open was released just a few months prior. His discography is marked by a distinctive blend of folk, rock, and indie sensibilities, often exploring themes of place, memory, and personal reflection. Morby has consistently delivered critically acclaimed albums, building a dedicated following for his introspective songwriting and engaging live performances. The addition of Justin Vernon on this new single further highlights Morby’s ability to attract and collaborate with prominent artists in the contemporary music scene.
Conclusion
“PBJ” stands as a testament to Kevin Morby’s creative versatility, blending a catchy, summery vibe with a unique lyrical inspiration and a star-studded musical collaboration. The accompanying culinary partnerships add an engaging, tangible dimension to the single’s release, inviting fans to celebrate through taste and experience. As an “end of summer song,” “PBJ” offers a delightful and memorable listening experience, amplified by the contributions of Justin Vernon and the widespread culinary tributes.
