Aldi launches its Mamia New Parent Fund for 2026, offering weekly £100 vouchers to eligible shoppers who submit a photo of their receipt. This initiative supports new parents with essential baby purchases like nappies, wipes, food, and toiletries.
Mamia New Parent Fund Returns for Second Year
The program, which debuted successfully in 2025 with thousands of applications, returns in 2026. Aldi plans to distribute 52 vouchers throughout the year, totaling £5,200. These vouchers help families manage costs on everyday baby essentials.
Nearly one in five new parents (17%) cite recurring nappy expenses as a top unexpected cost after a baby’s arrival. Aldi’s own-brand Mamia nappies offer savings of up to £380 in the first year compared to leading branded alternatives. The full Mamia range, including wipes, baby food, and toiletries, undergoes rigorous testing to match premium standards at lower prices.
Julie Ashfield Comments on the Initiative
Julie Ashfield, Chief Commercial Officer at Aldi UK, stated: “We know that welcoming a baby brings immense joy, but it can also bring unexpected financial challenges at a time when every penny counts. The response to last year’s Fund showed us just how much parents value this support, with thousands applying. That’s why we’re bringing the Mamia New Parent Fund back for 2026 to continue giving families a helping hand with those everyday essentials.”
How to Enter and Win
New parents can enter by emailing mamiaparentfund@aldi.co.uk with their full name, country of residence, email address, and a photo of a recent Mamia purchase receipt. The receipt must date from within the seven days before entry.
Aldi selects one winner randomly each week. Winners receive a digital £100 voucher via email, redeemable at any UK Aldi store on most products, excluding Stage 1 First Infant Milk. A total of 52 prizes are available during the draw period.
