Content material creator Alex Madison is reflecting on how totally different life may be after welcoming her and husband Jon Bouffard’s daughter following a 2024 being pregnant loss.
“I imply, it’s undoubtedly a 180 from the final vacation season,” Madison completely advised Us Weekly, whereas selling her partnership with Shutterfly. “I believe we weren’t feeling any kind of pleasure final yr. So this yr, it’s a little little bit of a double edged sword, the place we’re in a position to be so appreciative and grateful for the season of life that we’re at the moment in, whereas recognizing, with out going via that arduous season of life, we wouldn’t have this.”
Madison defined that she and Bouffard are “discovering house” for pleasure and grief to “exist collectively.”
“It’s as painful as I would like it to be,” she famous. “We’ve completed loads of progress and loads of therapeutic, however I believe that we have to give ourselves permission to essentially discover the enjoyment on this season and soak it in with our daughter. It’s our first yr, our first vacation season, as a household of three, and it’s one thing that we’ve been trying ahead to now for just a few years of simply rising our household and having the ability to get pleasure from this time. It’s simply permitting ourselves to have the ability to soak all of it in and actually really feel it.”
The couple, who rose to fame on-line with their skit-based comedy, shared in June 2024 that Madison skilled a being pregnant loss. One yr later, Madison and Bouffard revealed they had been anticipating once more. They welcomed daughter Lucy in August.
“She’s rising a lot and studying a lot daily,” Madison shared of the pair’s daughter. “Simply exhibiting her our Christmas tree in our home and seeing her eyes mild up, I’m like, ‘That is your first time seeing a Christmas tree.’ Realizing that, it looks like loads of stress, however on the similar time, I’m additionally like, ‘She’s not going to recollect this.’”
Whereas the reminiscences could also be fleeting for Lucy, Madison shared that she’s capturing the vacation magic because of Shutterfly — the place she’s creating a photograph e book on prime of her personalised gifting assortment.
“It felt actually seamless of a partnership as a result of they’ve their gifting component with so many alternative merchandise. It simply feels countless the quantity of enjoyable merchandise that they’ve that you may customise and personalize,” Madison shared. “Having our daughter, we had been in a position to customise presents for our mother and father and enjoyable gag presents for our buddies.”
Madison additionally teamed up with Shutterfly to disclose her household’s vacation card, a convention she and Bouffard hadn’t completed prior to now.
“My husband and I, I’ve to be trustworthy, have by no means actually been into vacation playing cards prior to now. We liked getting them, after all, and seeing different folks’s households, however we had been similar to, ‘We don’t have to take the time to take a photograph of ourselves to share with household and buddies,’” Madison shared of their thought course of. “It simply felt pointless, till we had our daughter, after which I used to be like, ‘I get the hype now.’”

Now, Madison famous that she and Bouffard are trying ahead to their family members receiving a photograph of Lucy within the mail.
“We need to present her off. We need to say, ‘Have a look at our stunning household. We should always grasp in your fridge for the remainder of the yr,’” she quipped. “And hopefully, that’s the place folks show us.”
