While Brooklyn Peltz Beckham missed his brother Cruz’s Beatles-themed 21st birthday party last week, siblings Romeo, Cruz, and Harper Beckham stole the spotlight, marking a fresh era for one of Britain’s premier showbusiness families. Industry observers note that these three now represent the core of the “Next Gen” Beckham brand, blending music, luxury fashion, and Gen-Z appeal to secure the family’s legacy. They stand ready to elevate Brand Beckham into a billion-dollar powerhouse, potentially surpassing the achievements of parents Sir David and Lady Victoria Beckham.
Cruz Beckham Charges Ahead in Music
Cruz Beckham leads with his sharp social media strategy and latest single, “For Your Love,” released with his band The Breakers last week. Signed to the same label as Taylor Swift, he generates buzz in the music scene. Leading PR expert Mark Borkowski states, “Cruz has the raw material for a proper music career – not a novelty TikTok punt, but something with tone, training and decent industry guidance.” He adds that Cruz follows the modern pop playbook: credibility, cool factor, and Beckham charisma to unlock opportunities.
Cruz recently jammed on guitar as Victoria Beckham performed “Viva Forever” with Geri Halliwell Horner and Melanie Chisholm at Emma Bunton’s 50th birthday bash, grabbing international attention. He boosted his profile further by attending the premiere of Paul McCartney’s documentary Man on the Run at London’s Ham Yard Hotel with girlfriend Jackie Apostel, 30, mingling with the Beatles icon. Next month, Cruz schedules two London shows at the Courtyard Theatre after selling out the first. His Spotify monthly listeners surged from 30,000 to 100,000 recently. Though debut single “Optics” peaked at No. 79 on the UK chart, Riot Noise chief music officer Ronnie Traynor praises his approach: “He isn’t just relying on the Beckham name – he’s writing, co-writing and putting in the work to find his own sound and audience.” Traynor, who collaborated with Charli XCX, highlights Cruz’s Harry Styles-meets-The Strokes vibe and sold-out gigs as signs of real fan support.
Romeo Beckham Dominates the Runway
Romeo Beckham, 23, builds a solid high-fashion profile, recently starring in Willy Chavarria’s Paris Men’s Fashion Week show. His resume includes Versace, Balenciaga, and H&M, starting with Burberry in 2013. Now with elite agency SAFE Mgmt alongside Alexa Chung, he shifts fully from soccer—past stints at Brentford and Inter Miami—to modeling. His on-off girlfriend, model Kim Turnbull, 24, offers key industry tips.
Fashion consultant Mandi Lennard notes that the Chavarria show elevates Romeo’s status: “That Paris blockbuster show is still playing out over everyone’s feed. There in the middle of it all, the towering presence of a black leather-blousoned Romeo, hands in the pockets of baggy jeans, traversing the car-park stage set with a nonchalant confidence.” She points to his Balenciaga ties, Saint Laurent campaign with David Sims, and top editorials. Borkowski adds, “He is carving out a route that feels less like inherited celebrity and more like someone who understands the fashion world’s appetite for narrative. He’s got the look, the access and, crucially, the restraint, which is rare for second-generation fame.”
Harper Beckham Eyes Beauty Empire
At 14, Harper Beckham emerges as a key family asset. She recently featured in a reposted Valentine’s Day Instagram tribute with a throwback photo alongside her brothers, captioned, “I love you all so much words can’t describe it.” Spotlighted in Victoria’s Netflix documentary, Harper charms followers via makeup tutorials on her mother’s platforms. Speculation swirls around the trademarked “HIKU BY HARPER,” hinting at a beauty launch. During Victoria’s 21:50 Rêverie fragrance event in New York last October, Harper’s manifestation card read, “create an amazing brand when I am older.”
British Beauty Council founder Millie Kendall comments, “Victoria Beckham Beauty has enjoyed huge success over the past few years, seeing growth alongside her fashion line, so it would be no surprise if Harper wanted to dip her toe into the beauty world, too.” Brand expert Nick Ede predicts, “With the Beckham name, the right team and her mum’s guidance, Harper’s potential earning power could be huge – a multi-million-pound brand in the making.” Borkowski ties it together: “A billion-dollar outcome is possible, but it will depend entirely on whether each of them can establish authentic gravity beyond the family narrative.”
Romeo, Cruz, and Harper Beckham forge ahead with expert guidance, propelling Brand Beckham into a dynamic future.
