Bella Hadid Unveils New Orebella Perfume in Stunning Campaign
Bella Hadid, 29, captivates in the latest campaign for her Orebella fragrance line. She showcases her toned midriff and legs in a shimmering metallic co-ord set, sharing provocative photos on Instagram Thursday.
Hadid, who launched Orebella in 2024, poses dramatically by wading into the water while holding the Nectar Dew perfume mist bottle. Her honey-gold blonde hair flows down her back, enhancing the sultry vibe.
Behind-the-Scenes and Product Reveal
A behind-the-scenes shot captures Hadid taking a quick drink break during the shoot. She also shares a rear view in the minimal outfit and close-ups highlighting her physique, accessorized with bold earrings.
In the caption, Hadid writes, “Newest baby… body and hair perfume mist,” adding, “most perfect fruity floral happy spritz…find her with her sisters, dropping tomorrow @orebella.” She spritzes the new body and hair mist, with the outfit glistening under the light.
Family and Fan Reactions
Her mother, Yolanda Hadid, comments proudly, “congratulations I love you bay.” The Bachelor star Rachael Kirkconnell exclaims, “BELLA OMG.”
Health Challenges and Career Shift
Typically a runway mainstay, Hadid recently paused her career to address Lyme disease, a chronic neurological condition she’s battled for 14 years. She turned down nearly every job for a year during treatment.
In an interview with Vogue Italia, Hadid explains, “The way that I worked for many years was not sustainable. I think that, you know, even during COVID I continued to work.” She adds, “Being able to be in Texas with my horses and my dog, having a real life, and then going back to work makes it more fulfilling.”
“Now I know that if I’m able to say ‘No,’ even going through my [Lyme disease] treatment last year and having to say no to every job for almost a year, which I cried about,” she recalls. “I was emotional because you feel disposable.”
Hadid’s mother Yolanda and brother Anwar also face Lyme disease. Yolanda shared an emotional post last year showing Bella in a hospital bed with IVs, kissing her cheek. She writes, “The invisible disability of chronic neurological Lyme disease is hard to explain or understand for anyone. I try to lead by example on our Lyme journey but my own pain cannot compare to watching my baby suffer.”
Yolanda contracted the illness in 2012 and pursued extensive treatments, including a stem cell transplant and hyperbaric oxygen therapy. In 2023, she announced feeling “finally healthy” after refusing to give up.
