BLACKPINK have formally hit the bottom working, and so they’re not slowing down. As we speak (July 11), the worldwide Okay-pop juggernauts returned with “JUMP,” a high-octane digital single that ends the group’s almost three-year hiatus and launches their large DEADLINE World Tour in type.
First teased with a dwell efficiency on the tour’s kickoff present in Goyang, South Korea on July 5, “JUMP” is a pulsating genre-bender that sees the quartet — JISOO, JENNIE, ROSÉ and LISA — diving headfirst into hardstyle territory. The monitor marks a big sonic shift for BLACKPINK, departing from their polished pop roots in favor of a club-ready rave anthem designed to dominate each dance flooring and charts.
Penned by a world powerhouse of hitmakers — TEDDY, Diplo, ZIKAI, Claudia Valentina, Jumpa, Malachiii, Jesse Bluu and 24 — and produced by Diplo, 24, Boaz van de Beatz, Zecca and Ape Drums, “JUMP” is a full-throttle adrenaline rush. It opens with a cinematic guitar riff evocative of a Western standoff earlier than exploding right into a feverish mix of EDM, synth-pop, and techno beats. The result’s as daring as it’s addictive, with every member buying and selling verses that play to their distinctive strengths, from JENNIE’s chunk to ROSÉ’s smoky urgency, LISA’s rapid-fire supply and JISOO’s atmospheric edge.
The music video, already trending on YouTube with almost 17 million views, 2.6 million likes, and climbing inside hours of launch, turns up the depth. Directed by GRAMMY-winning visionary Dave Meyers, the MV delivers a barrage of stylized visuals: mirrored mazes, subterranean tunnels, neon-lit avenue scenes, and rooftop catwalks, all wrapped in BLACKPINK’s signature mix of luxurious and riot. Every body captures their transformation wanting fierce, unrelenting, and unapologetically trendy.
Lyrically, “JUMP” delivers the group’s traditional model of confidence and defiance, laced with strains like “I’m not that straightforward to tame / It is best to see me below these lights,” and “You realize we on a mission / All fuel, no brakes.” It’s a battle cry wearing sequins and synths, demanding listeners to rise, dance, and, fairly actually, leap.
This comeback additionally alerts a brand new chapter in BLACKPINK’s trajectory, one formed by development and independence. For the reason that launch of their 2022 chart-topping album “Born Pink” and the 2023 game-exclusive single “The Ladies,” the members have targeted on solo pursuits: JENNIE’s appearing debut in The Idol, ROSÉ’s solo music tasks, LISA’s record-breaking worldwide appearances, and JISOO’s ventures into appearing and vogue. “JUMP” now reunites them in peak kind, reminding the trade — and the world — why BLACKPINK continues to set the usual.
Their DEADLINE World Tour is poised to match the monitor’s vitality, with 31 exhibits throughout 16 cities together with double-header stadium dates in Los Angeles, New York, Paris, and London. After their fiery South Korea opener, the group heads to SoFi Stadium in Los Angeles this weekend, promising the sort of scale and spectacle solely BLACKPINK can ship.
With “JUMP,” BLACKPINK aren’t simply again, they’re breaking out. It is a group that is aware of learn how to command consideration, elevate the stakes, and reset expectations. The message is obvious: you’ll be able to’t cage them, you’ll be able to’t copy them — you’ll be able to solely observe their lead.
“JUMP” is now obtainable to stream on all main platforms!
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