Blake Vigorous’s authorized workforce is claiming she suffered $161 million in damages resulting from Justin Baldoni’s alleged “smear marketing campaign” in opposition to her because the It Ends With Us drama continues.
In paperwork initially filed in July and seen by Us Weekly on Thursday, November 6, Vigorous’s attorneys claimed the actress confronted substantial monetary losses resulting from reputational harm. Selection was the primary to report the information.
Vigorous’s authorized workforce claimed the potential monetary losses embrace $56.2 million for previous and future earnings connected to the One other Easy Favor star’s appearing and producing profession in addition to from talking engagements and endorsements.
The Gossip Woman alum’s attorneys additionally claimed that Vigorous, 38, misplaced $49 million of potential earnings from her magnificence model, Blake Brown resulting from her picture being broken. As well as, they claimed Vigorous’s beverage model Betty Buzz/Betty Booze has additionally suffered potential losses to the tune of $22 million.
The paperwork additionally cited reputational harm of at the very least $34 million, which they primarily based on an estimated 65 million unfavorable impressions of Vigorous by way of social media.
Us Weekly has reached out to Vigorous and Baldoni’s representatives for remark.
The paperwork additionally named quite a lot of high-profile celebrities, together with Taylor Swift, Emily Blunt, Scooter Braun, Hugh Jackman and Gigi Hadid, figuring out them as “people who’re prone to have discoverable info” associated to Baldoni’s alleged misconduct. Vigorous’s husband, Ryan Reynolds can be named within the submitting.
Vigorous filed her preliminary lawsuit in opposition to Baldoni, 41, producer Jamey Heath, studio head Steve Sarowitz, and their publicists in December 2024. The trial is scheduled for March 2026.
The authorized back-and-forth started in 2024 after the actress accused her It Ends With Us costar and director of sexual harassment and of orchestrating an alleged smear marketing campaign in opposition to her.

Justin Baldoni and Blake Vigorous. (Photograph by Jose Perez/Bauer-Griffin/GC Photos)
Baldoni has denied the entire allegations. He subsequently countersued Vigorous and Reynolds in January, accusing the couple of extortion and defamation. Vigorous and Reynolds denied the allegations. A decide dismissed Baldoni’s case in opposition to Vigorous in June.
After the decide dismissed Baldoni’s lawsuit in opposition to Vigorous and Reynolds, Vigorous took to her Instagram Story to react to the choice the identical month.
“Final week, I stood proudly alongside 19 organizations united in defending ladies’s rights to talk up for his or her security,” she wrote by way of her Instagram Story on the time. “Like so many others, I’ve felt the ache of a retaliatory lawsuit, together with the manufactured disgrace that tries to interrupt us.”
Baldoni and his workforce had the prospect to amend their claims for breach of implied covenant and tortious interference with contract. The decide gave them a deadline of June 23. Nevertheless, Baldoni in the end opted not to take action. Baldoni’s lawyer Bryan Freedman later defined that they had been refocused on hanging down Vigorous’s unique December 2024 lawsuit.
“The Court docket’s determination on the movement to dismiss has no impact in any respect on the reality that there was no harassment nor any smear marketing campaign, and it doesn’t in any method have an effect on our vigorous protection in opposition to Ms. Vigorous’s claims,” Freedman instructed Individuals in June. “Discovery is continuing and we’re assured that we’ll prevail in opposition to these factually baseless accusations. As a substitute of revising the present claims, our shoppers might be pursuing extra authorized choices which might be out there to us.”

