The Jaguar Supersport, ’65 Ford Thunderbird and ’73 Alfa Romeo are taken by different purchasers right now, so Dug — an 8-year-old golden retriever — is being chauffeured to the Sundown Strip in a presidential Cadillac stretch limo for his spa remedies. He’s headed to Collar & Comb in West Hollywood, the place he’ll be getting a blueberry facial and exfoliating mud masks from the identical professionals who groom the mutts of Gwyneth Paltrow, Mark Wahlberg and Dakota Johnson.
Los Angeles is a canine city, no bones about it. On this weeklong sequence, we dig into the obsession.
Dug sits upright on the limo’s black Corinthian leather-based seat, flanked by crystal liquor decanters on one aspect and a TV and VCR on the opposite. He gazes out the window, tongue hanging out excitedly, because the spiky palm bushes whiz by. Then he flops down and chomps on a stuffed Chewy Vuiton Paris bone toy.
Such is the world of canine wellness in Los Angeles. The purpose? “Heal.”
Wellness for canine is a distinct segment business that mirrors the spectrum of wellness remedies for people. As with people, it swings from the enjoyable and rejuvenating to the doubtful. Vet-affiliated remedies embody acupuncture, hydrotherapy and chiropractic care. Vitamin is its personal subculture that features uncooked and natural meals, dietary supplements and Western and Chinese language natural treatments. On the pampering finish, canine spas and personal practitioners provide therapeutic massage, reiki meditation, inflammation-fighting pink gentle remedy and pores and skin and nail remedies, akin to deluxe “pawdicures.” Fido feeling anxious? Strive forest bathing or see a pet psychic.
Human-centric wellness for canine is “at a excessive level,” says “Pet Buzz” radio present co-host, Charlotte Reed. One purpose: As vet payments rise, there’s been a higher deal with preventive care lately — though such preventive wellness is pricey, too. Additionally, as self-care for people turns into extra common, there are merely extra wellness services being developed for canine. And an growing variety of pet homeowners now view their canine as youngsters, Reed says. A New York courtroom lately dominated that canine could be legally acknowledged as speedy relations within the state.
“Individuals are apprehensive concerning the world. So lots of people should not having youngsters — they usually’re treating their canine like children,” Reed says. “Canines — like children — are a mirrored image of your life-style. If you happen to’re into well being and wellness, that’s what you need your canine to be into.”
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On the identical time, warns American Kennel Membership chief veterinarian Dr. Jerry Klein, pet homeowners should be cautious to not mission human needs onto animals that, at greatest, don’t share the identical tastes.
“A variety of these items, it’s geared to the people. However what we derive pleasure and rest from may create the alternative for a canine which may not need to be touched or dealt with. Individuals ought to get their vet’s opinion, at all times, earlier than doing something which may have an effect on the canine’s well being.”
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I enlisted Dug — a wellness beginner whom I’ve recognized for years as his homeowners, Jeff and Lisa Alulis, are pals — to bear per week of pampering in L.A. to be able to discover a few of the canine wellness remedies accessible.
Sunday: Sound tub for hounds

Dug enjoys a sound tub configured for canine, together with his people, Jeff and Lisa Alulis.
(Robert Gauthier / Los Angeles Instances)
Dug is a happy-go-lucky man. However he had a tough puppyhood, having been deserted at a shelter the place he suffered distemper, a viral illness and heartworm earlier than being adopted. Maybe due to that, he has nightmares, throughout which he kicks his ft and yelps. May a calming sound tub assist? It was price a shot.
Victorious Solomon greeted us at Den City Canine Retreat in a person bun and T-shirt that reads “meditate along with your canine.” The ten,000-square-foot area in Cypress Park, which Solomon owns with Lindsay Velez, is a canine “wellness campus” — Canyon Ranch for canines — that features holistic grooming, daycare, hikes and spa providers akin to therapeutic massage, aromatherapy, reiki, animal communication and crystal remedy. It additionally hosts workshops and social occasions for pups and their people: Assume espresso, DJs and canine.
Solomon led us to a low-lit occasion area that featured a wall-length mural of a forest accentuated by flickering candles and swinging macramé chairs. About 20 canine lay on yoga mats with their homeowners or they milled concerning the room because the free “rest live performance” started, the sounds of crystal quartz and Tibetan brass bowls commingling with intermittent barking.

Sound healer, Crystal Cao, performs “decrease, primal, base tones” to maintain canine calm throughout her sound baths at Den City Canine Retreat.
(Robert Gauthier / Los Angeles Instances)
Sound healer Crystal Cao says she configured the occasion for canines: It was solely half-hour lengthy as a result of their consideration spans (no distracting squirrels inside eyeshot, however nonetheless) and he or she performed “decrease, primal, base tones to maintain them calm and centered.” However each time she swayed the ocean drum, stuffed with beads that mimicked the sound of rain, Dug received as much as discover, standing in entrance of it, head cocked to the aspect.
Ultimately, like most different canine there, Dug took a cue from his people and relaxed on his mat as they stroked his fur. He left the sound tub seemingly relaxed, per regular. However the nightmares continued.
Would his homeowners carry him again? Completely — if only for the canine social hour that happened within the yard beforehand.
Monday: Aqua power coaching and cardio

Dug walks on a treadmill inside a tank of water to assist construct muscle and increase cardio at Buddy: Canine Wellness.
(Robert Gauthier / Los Angeles Instances)
Dug is up for almost any water journey. However strolling on a treadmill, in a glass tank stuffed with water at chest stage was new to him — and admittedly just a little scary at first. However the of us at Buddy: Canine Wellness in Studio Metropolis had been so affected person he received via it. (Plus, the spa-like foyer featured soothing, scented candles and a jar of milk bone treats.)
Buddy isn’t affiliated with a veterinary observe. It doesn’t diagnose or prescribe however focuses, as an alternative, on preventive well being via health and recreation. In non-public classes, canine carry out power constructing and cardio exercises on an underwater treadmill or in a small swimming pool heated to 85 levels, supposedly to assist blood circulation. (The preliminary hourlong go to is $250 with health evaluation; then it’s $100 for 30-45 minutes.) The exercises are zero- or low-impact and simple on the joints, so suited to older canine or these with arthritis or recovering from accidents.

Dug enjoys an aqua cardio session, in a non-public pool, with Buddy: Canine Wellness proprietor, Jazz Pritchard.
(Robert Gauthier / Los Angeles Instances)
Dug is in glorious well being. So he visited Buddy for recreation — a number of purchasers come to burn off power when it’s too sizzling to stroll outdoor. Dug donned a life jacket within the pool and treaded round within the water, chasing a ball as co-owner Jazz Pritchard led him round in circles on a leash. Dug’s head is so huge that, with the remainder of his physique principally underwater, he resembled a blond, furry Hippo reducing via the water’s floor.
If the purpose was to tire Dug out, it was met: He slept soundly when he received dwelling. However nonetheless: nightmares.
Tuesday: Reiki meditation

Dug chills out as Stacey Gong, from Tailwagger’s Therapeutic massage, performs a Reiki meditation on him, seaside.
(Robert Gauthier / Los Angeles Instances)
Reiki for people is a Japanese energy-healing modality that, practitioners say, aids rest, ache reduction and general well being by realigning the physique’s power facilities, or “chakras.” For canine, it seems like a mild petting session.
Reiki practitioner Stacey Gong labored on Dug for half-hour as he laid on the grass, seaside, at Miramar Park in Redondo Seaside. Gong works for Tailwagger’s Therapeutic massage & Hydrofitness, which additionally presents restorative and sports activities massages in addition to inflammation-fighting chilly laser remedy, amongst different providers. Dug gazed out on the ocean via the Torrey pine bushes, as Gong smoothed his fur and gently ran her fingers alongside his backbone. She softly squeezed his hip muscular tissues, then caressed his midsection, shoulders and neck. Dug flipped onto his again, all 4 paws stretched out extensive — Reiki was not so unhealthy!

Dug gazes out on the ocean after his Reiki session, throughout which his fur was handled with important oils.
(Robert Gauthier / Los Angeles Instances)
“His chakras are in fairly good condition,” Gong stated afterward, as she utilized a sequence of 5 important oil blends specifically created for animals. However his third eye chakra, she added, was gradual.
“It’s swinging in the proper course, however we made it quicker, so every part can be in live performance,” she stated. “And the goals — I don’t suppose they’re unhealthy. It’s extra like he’s chasing bunnies.”
Together with his chakras aligned, the wind rippling his thick blond fur and smelling of pungent, earthy oregano oil, Dug stood up, panting merrily, and stared instantly into the L.A. Instances photographer’s lens, as if posing. Now on his third time out, Dug gave the impression to be feeling assured, extra conversant in the digicam that trailed him, even seeming to courtroom it at occasions. Was Dug a wellness influencer within the making?
If that’s the case, Dug already has almost 4,000 followers on Instagram. Photographs of Reiki, seaside — a quintessential L.A. expertise — stand to spice up that quantity. But when nothing else, the $150 Reiki session was not a nasty strategy to spend a Canine Day Afternoon.
Wednesday: VIP spa remedies

Dug took a stretch limo to Collar & Comb on the Sundown Strip.
(Robert Gauthier / Los Angeles Instances)
Dug hopped out of the limo at Collar & Comb (the identical limo featured within the 1988 film “Twins,” starring Arnold Schwarzenegger and Danny DeVito) and — like all aspiring wellness influencer — posed for photographs, snout within the air, in entrance of the luxurious, members-only grooming and wellness salon. It was a feast of scents inside: gourmand hen ft treats! New plushie toys! Recent mint leaves and aloe vera for his upcoming facial!
Collar & Comb is a canine luxurious ecosystem, with three social homes for canine and their people, three grooming salons and 4 non-public canine parks, to not point out a fleet of high-end automobiles to move four-legged purchasers. And Dug received the true VIP remedy. He was whisked right into a soundproof “spa suite,” the place the founder, Paul Leonard, and grasp stylist, Yanko Hernandez, ready the substances for his remedies. They swirled hand-muddled blueberries and uncooked honey into natural, sugar-free yogurt for his facial; they stirred exfoliating Japanese volcanic sand into mineral-rich Korean mud for his hydrating masks.
In his pursuit of perfection, Leonard barked orders to his employees with all of the depth of an ER physician in an episode of “The Pitt”: “Towels!” he yelled. (They appeared inside seconds.) “Comb!” (Identical.)

The substances for Dug’s facial, pictured on a cart: hand-muddled blueberries, uncooked honey and natural, sugar-free yogurt.
(Robert Gauthier / Los Angeles Instances)
Dug took all of it in stride, seemingly having fun with the 2 units of arms rubbing the aromatic meals into his face. He even managed to sneak in a lick, tasting the yogurt.
In the meantime, Dug’s dad was handled to an opulent bathrobe and champagne whereas enjoyable in a therapeutic massage chair as a mixture of lo-fi jazz and jungle rock performed on the sound system. He watched Dug getting pampered via the glass wall.
Dug was blown dry and completed off with a hotel-grade, natural cotton towel, rubbed with nourishing paw-balm and spritzed with “present canine” scent cologne. He didn’t be a part of Collar & Comb given the $75 month-to-month dues minimal (which doesn’t embody the price of remedies), however he memorialized the expertise with one other spherical of photographs, this time posing with an infinite cow knee bone in-mouth, a ultimate deal with to high off the indulgent day.
Thursday: Deep tissue therapeutic massage
William Riddle provides Dug a deep tissue therapeutic massage within the Alulis’ yard.
(Jeff Alulis)
Dug could have loved his afternoon with William Riddle, an authorized canine masseuse, essentially the most. For one, Riddle’s Doggissage is cellular, touring via elements of Orange County and Los Angeles. So Dug received to loosen up within the consolation of his personal yard throughout his deep tissue therapeutic massage. And the $50 hourlong therapeutic massage was primarily a vigorous petting session, although totally different than the Reiki he’d skilled. Riddle utilized growing levels of stress, gently loosening up Dug’s muscular tissues at first, and stimulating circulation, earlier than going deeper.
Dug significantly loved the scalp therapeutic massage — two paws up.
(Jeff Alulis)
Dug stretched out on a blanket by the swimming pool, a fountain trickling close by. Riddle seen that, like many canine, Dug’s neck space was tight — canine put 60% of their weight on their entrance legs, stressing their necks, Riddle defined — and so he spent extra time massaging that space. Fantastic by Dug! Riddle carried out somatics on Dug, slowly and easily transferring his limbs to supposedly refine brain-muscle connection. Fantastic by Dug! Riddle even used a small steel instrument that regarded like a comb to assist relieve rigidity. It was like being brushed. Additionally nice — two paws up!
Riddle performs canine therapeutic massage for each rest and rehabilitation — he says that it relieves muscle rigidity and stress, will increase blood circulate and mobility and should ease ache from arthritis. However he strongly recommends discussing it with a veterinarian first.
Dug ended his therapeutic massage with a beef stick deal with — he’d have his new greatest good friend again to the home any day!
Friday: Personal, members-only social membership
Dug socializes at a non-public, membership-only canine park in Santa Monica.
(Jeff Alulis)
Social connection is a key tenant of wellness. So Dug ended his week at Canine PPL, a non-public, members-only canine park in Santa Monica with a employees of eerily lovely folks. It’s like Soho Home for pups. For $120 per thirty days, members can go to as typically as they’d like. Pet homeowners should submit vet and vaccine data and canine bear a “temperament check” earlier than being accepted. The pretend grass-laden park can be monitored by “rufferees,” who’re skilled in canine security and habits.
It’s as a lot a group for people, with a restaurant and bar (cocktail of the day: muddled hibiscus margarita) and high-speed Wi-Fi so canine homeowners can work from the park whereas their pets play off-leash. Occasions embody health courses and trivia nights.
The facilities desk at Canine PPL contains canine sunscreen, towels and contemporary water.
(Jeff Alulis)
Dug trotted in, gleaming from his facial and relaxed from his therapeutic massage, and instantly made new pals. After stopping on the facilities desk for contemporary water, towels and doggie sunscreen, Dug tussled with one other golden retriever, Bubbles, who was sporting a Goyard collar from Paris. However finally, she was too costly for his style.
Then he bonded with a German shepherd named Gino — the most well-liked man within the park. Dug was a part of the in crowd! Quickly they had been a threesome, with a Goldendoodle named Harry.
Dug enjoys a tenant of wellness — social connection — at Canine PPL.
(Jeff Alulis)
(Canine park gossip: Harry had a crush on Gino too and that stirred tensions between him and Dug.)
Irrespective of: The go to was completely pleasant, the right strategy to cap off per week of wellness in Los Angeles.

Dug having fun with the VIP remedy in Collar & Comb’s stretch limo.
(Robert Gauthier / Los Angeles Instances)