All roads result in Sephora.
Hailey Bieber’s Rhode magnificence model launched at Sephora on Thursday, marking the primary time her merchandise have ever been accessible at one other retailer.
The 16-product launch contains viral standouts like her Peptide Lip Tint — accessible in each a transparent model and 7 shimmery shades — and the Pocket Blush, her first foray into shade cosmetics.
“For me, with a blush, bringing life to the cheeks will improve the entire face,” she instructed Glamour of the latter when it launched final yr.
Her signature skincare merchandise are additionally stocked on the magnificence big, together with the Glazing Milk — a wealthy, hydrating essence — Glazing Mist, Peptide Glazing Fluid and Barrier Restore Cream.
When Web page Six Type & Procuring Director Elana Fishman first put the latter to the check, she discovered it saved her face “dewy and moisturized all day and all evening relatively than totally absorbing in only a few hours’ time.”
Whereas Bieber first launched her label with simply three merchandise in 2023, she’s continued to develop the vary within the years since, dropping the whole lot from lip liners to viral cellphone instances.
The Sephora launch comes months after she signed a billion-dollar take care of E.l.f. Cosmetics, saying on Instagram: “I discovered a like-minded disruptor with a imaginative and prescient to be a unique type of firm that believes in huge concepts and innovation in the identical method that I do and can assist us proceed to develop the model.”
So seize your iPhone case with the lip gloss on it; it’s sure to be an enormous yr for Rhode.
Why Belief Web page Six Type Procuring
This text was written by Hannah Southwick, Commerce Author/Reporter for Web page Six Type. Hannah spies offers on really inexpensive celebrity-worn kinds, places Hollywood’s favourite labels to the check and finds the magnificence merchandise that preserve stars crimson carpet-ready. She consults stylists and trade execs — together with celebs themselves — for firsthand product suggestions, pattern predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA In the present day and Parade.
