Studying Time: 4 minutes
Kylie Jenner is reviving her “Kylie King” persona.
It’s onerous to say whether or not it couldn’t come at a worse time, or whether or not she’s simply doing all of it fallacious.
Both manner, she simply launched one other Kylie controversy.
When you don’t see it straight away from the music video, nicely, the social media callouts with clarify it. Have a look:

One way or the other, ‘King Kylie’ has returned
Kylie Jenner has teamed up with Terror Jr for a brand new single, “Fourth Strike.”
This music venture, as you may see within the video under, options the make-up mogul singing.
(Her ex and child daddy, Travis Scott, is a musician by commerce, however that is Kylie’s first official foray into the music world)
“One strike, two strike, let me get the temper proper … Do it on goal simply to see the way it ends,” she sings.
On the finish of her verse, Kylie indicators off by whispering: “King Kylie.”
“Kylie King” is nothing new.
A decade or so in the past, Kylie was merely … all the things. She was probably the most influential individuals on the planet.
This was again when she was utilizing Snapchat. This was manner again when individuals typically have been utilizing Snap to ship SFW content material, consider it or not.
When Kylie was King Kylie, this was her “it lady” aesthetic within the mid-2010s. So she’s serving up a blast from the previous and resurrecting an outdated moniker.
For some, it might be nostalgic. However please, if for those who’re feeling nostalgic for the “distant previous” of 2015, please get off my garden.


What’s the controversy concerning the new Kylie Jenner video?
Even earlier than Kylie Jenner appeared in “Fourth Strike,” the video was inflicting a stir.
And never, maybe, for the explanations that she and Terror Jr had supposed. (No less than, that’s what followers assume)
As a part of the video, we see Kylie in handcuffs, strolling with a police escort down the hall of some kind of incarceration facility — be it a jail or a jail.
Does she look completely improbable? Sure, in fact. However it additionally comes throughout as completely tone deaf.
Of us throughout social media have been fast to take Kylie to process for seeming to not even register the risky scenario within the nation that her imagery appears to evoke.


“The nation’s boiling over, residents being dragged off by rogue badge hungry rent-a-cops, and Kylie Jenner drops a handcuffed hot-pants photoshoot to advertise COSMETICS,” lamented one redditor.
That very same social media denizen added: “This isn’t satire; it’s American rot.”
One reply reads: “As if she may ever comprehend what the individuals she cosplays as are going via. that is insanely disgusting.”
That reply admitted: “And that i didn’t even take into consideration how deeply out of contact this was til i learn your title for this put up. you’re so proper.”
One other succinctly commented that, in gentle of present occasions, Kylie’s video is “completely gross.”


Is that this her very personal Kendall Pepsi second?
A humorous but insightful reply requested if Kylie is “making an attempt to recreate the identical controversy Kendall went via with the tone-deaf Pespi advert???”
One of the vital memorably terrible adverts of the previous decade must be the Pepsi business wherein Kendall Jenner walks over and fingers a can of Pepsi to a police officer amidst the historic 2020 civil rights protests.
At current, ICE is grabbing individuals off of the streets, raiding houses and workplaces and visitors stops. Anybody making an attempt to guard their neighbors and even doc what is occurring runs the chance of being attacked by these masked thugs.
We don’t suppose that Kylie Jenner was making an attempt to recreate her sister’s awkward second — and even to evoke imagery of absolutely the hellscape of 2025.
However sadly, the weirdly sexual picture of somebody having been arrested is just not going to play nicely proper now. Somebody may have put extra thought into this.