She was born with it.
Grammy winner Miley Cyrus is a music chameleon, effortlessly slipping between pop, rock and nation genres — with a mode evolution to match.
Now, she’s Maybelline‘s latest international spokesperson, fronting the sweetness model’s latest marketing campaign and placing her distinctive spin on the basic “Possibly she’s born with it, possibly it’s Maybelline” jingle.
And in a video saying the partnership, the singer name-checked a couple of of her favorites from the legacy make-up firm.
“Vinyl Ink is an important a part of my efficiency as a result of I’ve had lipstick disasters,” quipped the megastar of Maybelline’s long-wearing liquid lip colour.
Referencing how different lip colours she’s tried didn’t keep put, Cyrus defined, “You need everybody to see the assertion of your mouth, however typically it’s like … the assertion of my mouth, after which the assertion on the top of my nostril, after which it’s on my chin. Hold my lipstick the place it belongs!
Cyrus wears the shade Peppy within the marketing campaign, a universally flattering mauve-nude. Tremendous Keep Vinyl Ink Liquid Lipcolor guarantees 16-hour put on, no smudges, and has over 42,000 five-star rankings on Amazon alone. (The Matte Ink model is a bestseller, too.)
“It doesn’t matter what, I’m going to have on mascara and a lip,” Cyrus mentioned within the clip filmed at NYC’s legendary Electrical Girl Studios, reflecting on her early experiences with make-up.
“Mascara was all my mother would let me put on, however I needed to put on eyeliner,” she added, explaining that she’d apply her Maybelline mascara as eyeliner for a cat-eye impact.
“That’s the place I discovered there’s actually no manner of doing all your make-up unsuitable.”
Today, Cyrus mentioned, “I like to consider make-up by no means as a masks, however as an adjunct.”
As for having the chance to reimagine Maybelline’s well-known jingle as a part of her marketing campaign?
“I keep in mind singing [it] as a child and imagining it was me on the display. Now, it’s. To take one thing so iconic and make it mine — it’s highly effective and private,” Cyrus mentioned by way of a press launch.
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This text was written by Erica Radol, Web page Six Commerce Reporter. From figuring out the highest anti-aging skincare secrets and techniques the celebs belief to pinpointing the season’s subsequent massive vogue traits to discovering an ideal deal on the entire above, Erica has a knack for reporting on – and even testing – Hollywood’s bestselling vogue and wonder merchandise. Earlier than becoming a member of Web page Six in 2025, she wrote about leisure, life-style and buying traits for Us Weekly, The Every day Beast, Leisure Tonight, Properly+Good and Hearst.
