From lingerie to lip gloss, Rihanna has launched loads of merchandise below her Fenty model umbrella.
However her Professional Filt’r Delicate Matte Longwear Basis has lengthy stood out as a real hero product — a legacy Time solidified final week by declaring it among the best innovations of the previous quarter century.
The publication simply unveiled its Finest Innovations Corridor of Fame, celebrating improvements as wide-ranging as YouTube, OpenAI GPT-4, the Cronut and the Las Vegas Sphere.
Fenty’s full-coverage basis, which first launched in 2017, was the one magnificence product to make the minimize.
At present out there in 52 shades, the buildable, sweat-resistant formulation “set a brand new customary for the business,” per Time.
“Its speedy success pushed different make-up corporations to be extra colour inclusive and create extra and higher choices for folks with darker pores and skin tones,” the checklist reads.

Within the years since, the singer-turned-makeup magnate has expanded her line with Delicate’Lit Naturally Luminous Longwear Basis, which gives a extra pure, glowy look — and for many who desire lighter protection, Eaze Drop Tint Stick and Blurring Pores and skin Tint.
When Web page Six Fashion tried the latter, our testers discovered that “regardless of Eaze Drop’s light-weight really feel, it was simple to construct as much as a solidly medium stage of protection.”
Time additionally honored more moderen improvements on its Finest Innovations of 2025 roundup — together with magnificence merchandise just like the L’Oréal Professionnel AirLight Professional Hair Dryer, which is designed to dry hair quicker than customary instruments.
Different extra inexpensive picks embody Epres’ ePhD Bond Restore Nail Remedy, formulated to assist reverse injury brought on by gel polish and extra.
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This text was written by Hannah Southwick, Commerce Affiliate Editor for Web page Six. Hannah spies offers on really inexpensive celebrity-worn kinds, places Hollywood’s favourite labels to the check and finds the magnificence merchandise that preserve stars purple carpet-ready. She consults stylists and business professionals — together with celebs themselves — for firsthand product suggestions, development predictions and extra. Along with writing for Web page Six since 2020, her work has been featured in USA Right now and Parade.