Spotify video podcasts are coming to Netflix, additional diversifying the kinds of content material on the Los Gatos, Calif.-based streaming service past motion pictures, TV reveals and video games.
The transfer displays how many individuals are consuming their podcasts not simply by listening, however by watching the podcasters conduct their discussions on video.
Roughly 70% of podcast listeners desire their reveals with video, in line with a Cumulus Media examine. Netflix and Spotify stated the partnership will convey podcasts to Netflix that complement the streamer’s “current programming and unlocks new audiences and wider distribution for the reveals.”
There will probably be 16 Spotify video podcasts initially on Netflix within the U.S. in early 2026, with plans to incorporate different markets, the businesses stated. These video podcasts embrace sports activities applications like “The Invoice Simmons Podcast” and “The Ringer Fantasy Soccer Present,” tradition/way of life podcasts like “The Dave Chang Present” and “The Recipe Membership” in addition to true-crime applications like “Serial Killers.”
“At Netflix, we’re at all times searching for new methods to entertain our members, wherever and nevertheless they need to watch,” stated Lauren Smith, the streamer’s vp of content material licensing and programming technique.
Roman Wasenmüller, vp and head of podcasts at Spotify, stated this partnership helps creators attain new audiences and unlocks “a totally new distribution alternative.”
Spotify started providing video podcasts on its platform about 5 years in the past, providing an choice to its podcasters who had beforehand been posting movies of their audio applications on YouTube.
Final yr, the Swedish audio firm unveiled new options that make it simpler for creators to earn cash from their video content material and monitor their efficiency on the streaming service.
Netflix has additionally been diversifying the kinds of content material it provides on its streaming service. Final week, Netflix unveiled a slate of video games, reminiscent of variations of Boggle and Pictionary, that may be performed on TV and are included with its streaming subscription.
