The excitement from Bad Bunny’s landmark Super Bowl LX halftime performance lingers, but speculation already swirls around the 2027 headliner. The Puerto Rican star, joined by Lady Gaga, Pedro Pascal, Ricky Martin, Jessica Alba, Karol G, and Cardi B, delivered an all-Spanish tribute to Latin and Hispanic culture at Levi’s Stadium.
Taylor Swift Emerges as NFL’s Top Choice
Taylor Swift ranks as the NFL’s dream performer for the Super Bowl 2027 halftime show, bolstered by her connection to Kansas City Chiefs star Travis Kelce. Insiders confirm the league covets her star power, yet her participation hinges solely on her preferences.
“Taylor is always someone the NFL wants for the halftime show, but it will be her decision – and her decision only – whether she ever wants to do it and when she would like to do it,” one source stated.
Roc Nation, led by Jay-Z and producing the show, alongside Apple Music sponsors, typically narrows choices by May or June. Final talks occur in July, with announcements slated for November, post-NFL season start. However, Swift’s interest could accelerate the process dramatically.
“Everyone will drop what they are doing and whoever they have asked if Taylor wants to do it. If she wants to do it, she will do it,” the source added. “It is as simple as that. But there are a handful of reasons she will not be doing it next year.”
Reasons Behind Swift’s Hesitation
The February 14, 2027, date at SoFi Stadium in Los Angeles coincides with Valentine’s Day. Swift prefers attending if Kelce plays or waiting until after his retirement. As a potential newlywed, she prioritizes time with him over performing.
“The reason that Taylor isn’t interested in doing it yet is because, for one, it falls on Valentine’s Day. She would only like to be at the game next year if Travis is playing in it. Otherwise she will be a recent newlywed and would rather enjoy time with him than to perform on a day meant for love,” the source explained. “If she were to also do it in the future, she would want Travis to be retired.”
Swift views the Super Bowl as a legacy boost but seeks personal milestones like marriage and family first. She supported Kelce at Super Bowls in 2024 (win in Las Vegas) and 2025 (loss in New Orleans). With Kansas City missing playoffs this season, Kelce ponders retirement.
Swift also eyes a Nashville venue, tied to her early career. The Titans’ new stadium, set for 2027 completion, positions the city as a strong contender beyond confirmed sites: 2028 at Mercedes-Benz Stadium in Atlanta and 2029 at Allegiant Stadium in Las Vegas.
Other Contenders Enter the Race
Miley Cyrus leads bookmaker odds, while Backstreet Boys, fresh from a Las Vegas Sphere residency and T-Mobile Super Bowl ad, have expressed interest. A female-led show appeals, but neither tops the list—Swift remains the priority.
Swift’s Eras Tour exceeded $2 billion in sales, underscoring her draw. Jay-Z seeks younger, diverse, ethnic talents for global appeal over legacy acts like Metallica or AC/DC. Discussions include multiple performers or K-Pop elements.
Kid Rock Out of Contention
Despite Kid Rock’s role in the controversial 2004 halftime with Janet Jackson and Justin Timberlake, and his recent Turning Point USA alternative show amid Bad Bunny backlash, sources guarantee no return. “Kid Rock is not going to be asked or will do it next year – that is as much of a 100 percent guarantee as ever,” one insider affirmed.
Bad Bunny’s selection drew conservative criticism, including from Donald Trump, over his immigration stance, amplifying cultural divides.
