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Sydney Sweeney is formally getting into the style house — and she or he’s beginning the place she says the trade has lengthy fallen brief. The Housemaid star is launching a lingerie model referred to as SYRN (pronounced like “siren”), a line designed to repair the on a regular basis frustrations ladies expertise with bras.
After years of compacting into uncomfortable wardrobe staples on and off set, Sydney determined it was time to take issues into her personal palms. “I used to be within the sixth grade with DDs. I hated the bra I needed to put on,” she shared in a press launch. “After I purchased my first cute bra that really match, I wore it to items. Designing for various our bodies is a big a part of SYRN.”
That philosophy is baked into the model’s basis. SYRN launches with 44 sizes, starting from 30B to 42DDD, with most kinds priced beneath $100.
Fairly than boxing ladies right into a single aesthetic, SYRN is constructed round 4 core personas: Comfortable, Playful, Romantic and Seductress. Every assortment displays a unique temper or facet of femininity, one thing Sydney says feels true to actual life.
NEW YORK, NEW YORK – DECEMBER 02: Sydney Sweeney attends “The Housemaid” New York screening at 787 Seventh Ave on December 02, 2025 in New York Metropolis. (Picture by Dia Dipasupil/Getty Photos)
“I wished to create a spot the place ladies can transfer between all of the totally different variations of who we’re,” she defined. “I like engaged on vehicles, I’m going water snowboarding, I’ll costume up for the purple carpet then go residence to snuggle my canine. I’m not one factor, no girl is.”
The model formally kicks off with its Seductress drop, launching Wednesday, January 28 at 9 a.m. PST. Followers keen to buy early can join entry an hour forward of the launch.
For Sydney, the aim goes far past aesthetics. “I wished to create a world and a sense,” she instructed ELLE. “I wished to construct a lingerie model that feels prefer it understands ladies as a substitute of speaking at them. Syrn is about confidence with out strain, feeling attractive, highly effective, smooth, playful, or all the above, relying on the day.”
One factor she was extraordinarily intentional about was creating items that really work in actual life. “As the only real founder, my imaginative and prescient was to create one thing that lives in actual life and doesn’t maintain anybody again,” she added.
The Seductress assortment units the tone. “Seductress felt like the correct opening chapter,” Sydney defined. “It’s daring, assured, and unapologetic. It’s about proudly owning your energy and your need by yourself phrases. Beginning there set the tone for Syrn as a model that celebrates femininity in all its kinds.”
However SYRN isn’t stopping at sultry silhouettes. Within the months forward, the model will roll out Comfortable, Playful and Romantic collections. Playful will characteristic loungewear-meets-lingerie staples like boxers and monitor shorts, whereas Romantic leans into sheer teddies, coordinating units, and garter belts.
Consolation stays central all through each design. “Boobs and our bodies are like fingerprints; everybody’s are totally different, and I wished to design for that,” Sydney stated.
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