Taylor Swift is thought for dropping Easter eggs in her songs and main as much as new album releases — however which of her album bulletins has been essentially the most elaborate?
Swift made her music debut in 2006 along with her self-titled file, however as an unknown there wasn’t a lot fanfare for the event. Nonetheless, over the subsequent 20 years, the Grammy winner has grow to be increasingly more artistic along with her rollouts.
Whether or not it’s a social media livestream or posting a cryptic video of a snake, Swift is aware of how one can make a splash along with her music reveals.
Nothing proved that greater than making her podcast debut on boyfriend Travis Kelce’s “New Heights” podcast in August 2025 to announce that her twelfth studio album, The Lifetime of a Showgirl, could be out later that fall.
“That is the file I’ve been eager to make for a really very long time. … It’s good,” Swift teased, including that the album “felt like catching lightning in a bottle.”
Scroll all the way down to relive all of Swift’s most magical album bulletins:
‘Taylor Swift’
The musician promoted her debut album in 2006 by doing a radio tour of interviews during which she labored on getting her identify on the market.
‘Fearless’
Swift’s sophomore album, Fearless, which dropped in 2008, was promoted on a number of discuss exhibits. In anticipation of its launch, Swift launched a brand new tune each week on the iTunes Retailer within the 5 weeks earlier than the album launched as a part of the “Countdown to Fearless” promotion.
‘Converse Now’
In 2010, Swift revealed that her third album, Converse Now, could be popping out that fall through a reside Ustream chat with followers.
‘Crimson’
Earlier than releasing Crimson in 2012, Swift held a reside webchat on Google Hangouts to share particulars in regards to the album and her first single, “We Are By no means, Ever Getting Again Collectively,” from the file.
She additionally debuted the album cowl for followers reside in an intimate studio setting, telling her visitors, “Behind this curtain, cloth scenario, it’s a crimson [sheet], see it’s crimson. We’re actually huge into particulars. Do you prefer it?”
Taylor Swift followers don’t know if they need to be getting ready for one thing huge following a collection of mysterious countdown posts on social media. Starting on Friday, July 18, Swift’s social crew, Taylor Nation, started posting listening events for all of her earlier albums, beginning along with her debut album, Taylor Swift. “Welcome house, self titled. 💚Dive […]
‘1989’
To announce the 2014 album, Swift hosted a Yahoo! Livestream, the place she advised followers and a studio viewers — it was featured on ABC Information — that the file was “so new.”
“I’ve by no means made these type of adjustments earlier than,” she teased, referring to her transition into the pop style. “Having been born on December 13, 1989, this album is known as, 1989.” Swift additionally unveiled the Polaroid-style cowl, which was hanging behind her on the set earlier than introducing “Shake It Off.”
Previous to the album launch, Swift had her inaugural “Secret Periods” occasion the place she would hand choose followers to ask over to her house to take heed to the album earlier than it was launched.
‘Popularity’
In 2017, Swift wiped her social media channels clear earlier than posting a single video of a snake. She later introduced the Popularity album through Instagram, and the snake has grow to be synonymous with the file. Swift continued her “Secret Periods” occasion for the extremely anticipated album. (For a proof of the snake’s significance — and its connection to Kim Kardashian — attempt right here.)
‘Lover’
Swift shared particulars about her 2019 album through an Instagram livestream. On the time, she revealed the discharge date for Lover, the duvet artwork and dropped the only, “You Must Calm Down.”
“The album is known as, Lover, it’s popping out August 23. A simple strategy to do not forget that date is that August is the eighth month of the 12 months. After which 23, two plus three, so that you simply add all of it collectively,” she shared on the time, earlier than trolling herself. “Eight plus two plus three equals I’m obnoxious. Should you simply wish to do not forget that by, ‘Oh, it provides as much as 13.’”
Swift added: “This album in tone, it’s very romantic. Not simply merely thematically, prefer it’s all love songs. … You will discover romance in loneliness, or disappointment.”
Lover marked the final album the place Swift held any “Secret Periods” occasion for followers.
Taylor Swift has extra new music on the best way as she revealed the title of her upcoming twelfth studio album. The singer dropped the information that the brand new file will likely be titled The Lifetime of a Showgirl through a sneak peek of boyfriend Travis Kelce‘s “New Heights” podcast on Tuesday, August 12, and confirmed off […]
‘Folklore’
The primary of two albums Swift launched in 2020 was introduced through social media. “[It’s] the eight album and it’s known as Folklore,” the singer mentioned in a clip, earlier than revealing, “I needed to indicate you a clip from the music video for the tune ‘Cardigan.’ I hope you prefer it.”
Folklore was dropped instantly in full after Swift’s announcement.
‘Evermore’
“Good morning, America, it’s Taylor. I’m so excited to announce that at midnight tonight jap, I’ll be releasing my brand-new album, Evermore,” Swift introduced through a social media video in 2020. “It’s the sister album to Folklore but it surely’s all new songs.”
She celebrated the reveal, including, “I’m completely elated to have the ability to share it with you tonight.”
‘Midnights’
The 2022 album was introduced through the MTV Video Music Awards that August. Whereas Swift accepted the award for Video of the 12 months for her “All Too Effectively (10 Minute Verison)” quick movie, she dropped the bombshell.
“I had type of made up my thoughts that for those who had been gonna be this beneficiant and provides us this, I believed it is likely to be a enjoyable second to let you know that my model new album comes out October 21,” Swift advised the gang, thanking her followers for the fixed assist. “I’ll let you know extra at midnight.”
Midnights was Swift’s first new album launch amid her rerecords. After her former label, Massive Machine, bought the masters of her first six albums to a 3rd social gathering, Swift started rerecording the albums one after the other. Swift introduced in Might 2025 that she now owns her full discography.
‘The Tortured Poets Division’
Swift broke the information of her eleventh studio album whereas on the 2024 Grammy Awards. Throughout her acceptance speech for Finest Pop Vocal Album, she advised her followers, “[The way I can celebrate] is by telling you a secret that I’ve been holding from you for the previous two years, which is that my model new album comes out April 19.”
She shared, “It’s known as The Tortured Poets Division, and I’m going to go put up the duvet proper now backstage.”
‘The Lifetime of a Showgirl’
Swift introduced The Lifetime of a Showgirl on an August 2025 episode of the “New Heights” podcast. She unveiled the album cowl, launched the tracklist and shared particulars in regards to the file, which will likely be launched in October 2025.
“This album is about what was occurring behind-the-scenes in my internal life throughout this tour which was so exuberant and electrical and vibrant,” she advised listeners, noting that she wrote and recorded the album whereas on her Eras Tour. “It comes from essentially the most infectiously, joyful, wild, dramatic place I used to be in my life. In order that effervescence has come by way of on this file. Such as you mentioned, bangers.”
Bonus: ‘Taylor’s Model’
Swift launched 4 rerecorded albums earlier than in the end shopping for again her masters in summer season 2024. The primary rerecord, Fearless (Taylor’s Model), was introduced through Good Morning America in April 2021. Crimson (Taylor’s Model) got here subsequent, which she revealed through social media in June 2021. Whereas on her worldwide Eras Tour in Might 2023, she introduced that Converse Now (Taylor’s Model) could be the third rerecord. The announcement for 1989 (Taylor’s Model) got here three months later, throughout her ultimate U.S. Eras Tour date in August 2023.
