Taylor Swift is launching her personal SiriusXM station to advertise her upcoming album.
Taylor Swift is launching her personal SiriusXM station to advertise her upcoming album
Taylor’s Channel 13 will go on air because the 35-year-old singer’s followers put together for the discharge of her twelfth studio album, with Taylor set to broadcast throughout North America from Saturday 20 September to Sunday 19 October.
The pop star, whose full identify is Taylor Alison Swift, had the information confirmed by SiriusXM, with the corporate’s president and chief content material officer Scott Greenstein saying: “Taylor Swift continues to not solely dominate the music world, but in addition each facet of popular culture.
“Her chart-topping, award-winning songs resonate with each era of listeners, and we’re thrilled to ship our subscribers a spot to have a good time their fandom and the brand new album with the launch of Taylor’s Channel 13.”
He added: “SiriusXM has proudly supported Taylor from the very starting of her profession and championed her artistry each step of the best way.
“The channel is a novel vacation spot for followers to attach in a method like by no means earlier than, hear her music throughout all eras of her legendary profession and have a good time The Lifetime of a Showgirl in a uniquely SiriusXM method.”
Taylor’s Channel 13 can be accessible to listeners of their vehicles on satellite tv for pc channel 13 and by way of the SiriusXM app.
It goes dwell 13 days earlier than the discharge of Taylor’s upcoming report The Lifetime of a Showgirl, due on 3 October.
The channel will embody her most recognisable singles, deep album cuts, From the Vault tracks and dwell performances.
Taylor revealed her subsequent album’s title within the early hours of 12 August, saying it at 12.12am.
The next day, she appeared on New Heights, the podcast hosted by her NFL star fiance Travis Kelce, 35, and his brother Jason, to share additional particulars of the discharge.
The Lifetime of a Showgirl will function 12 songs, together with a collaboration with Sabrina Carpenter on the title observe.
It follows Taylor’s earlier launch, The Tortured Poets Division, which got here out in April 2024.
When the brand new album drops on 3 October, Taylor’s Channel 13 will play it in full each different hour, starting at midnight japanese time.
On 31 August, Spotify confirmed by way of Instagram The Lifetime of a Showgirl had turn into probably the most pre-saved album within the historical past of its Countdown Web page.
The album can be accessible to stream, obtain and buy on its launch date, in addition to broadcast on SiriusXM.
