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Netflix and iHeartMedia introduced Tuesday they’ve an unique video partnership deal to deliver greater than 15 unique podcasts, together with “The Breakfast Membership,” true crime podcast “My Favourite Homicide” and Chelsea Handler’s “Expensive Chelsea” to the subscription streaming service.
The multiyear deal, which launches in early 2026, consists of new episodes from the podcasts and a few library episodes. The video podcasts will first roll out on Netflix within the U.S. and later to different markets. Netflix and iHeart declined to reveal the monetary phrases of the deal.
The announcement comes as Netflix is including extra video podcasts to its lineup to diversify the content material on its streaming service and higher compete with YouTube. A number of the iHeart podcasts concerned within the deal, together with “My Favourite Homicide,” have posted movies of their podcasts on Google’s video platform previous to the deal’s announcement.
“With this partnership we’re extremely excited to supply our members such unmatched selection, and to ship extremely entertaining podcasts that includes a few of the world’s most dynamic personalities,” stated Lauren Smith, Netflix’s vice chairman of content material licensing and programming technique in an announcement.
In October, Netflix introduced subsequent 12 months it will stream 16 Spotify video podcasts, together with sports activities applications like “The Invoice Simmons Podcast” and “The Ringer Fantasy Soccer Present.”
Video podcasts have turn into extra standard amongst audio listeners. Roughly 70% of podcast listeners desire their exhibits with video, in keeping with a Cumulus Media research. A number of the applications even have enormous followings — for instance, “My Favourite Homicide,” with hosts Karen Kilgariff and Georgia Hardstark, has generated about 2 billion lifetime downloads in keeping with iHeart and Netflix in a information launch.
Different video podcasts coming to Netflix embrace comedy podcast “That is Essential,” psychological well being podcast “The Psychology of your 20s” and historical past podcast “Behind the Bastards.”
iHeart will preserve its audio-only rights and distribution as a part of the deal, with its podcasts persevering with to be on iHeartRadio and “in every single place podcasts are heard,” the businesses stated.
“Netflix has a number one video-first service, and this partnership completely enhances our robust audio basis,” stated Bob Pittman, iHeartMedia chief govt, in an announcement. “Working with Netflix — an essential chief in leisure — offers followers yet another strategy to join with the personalities they love and opens the door to new audiences, together with viewers discovering these exhibits for the primary time.”
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