The announcement couldn’t have been extra sadly timed. On the morning after the Dodgers had been swept by the Angels and fallen out of first place within the Nationwide League West for the primary time in 108 days, the e-mail to media members began this manner: “Ever surprise how a participant like Mookie Betts will get within the zone for the MLB Postseason?”
This isn’t on Betts, in no way. He’s merely the entrance man for a marketing campaign by which Corona Beer and its promoting companions had pre-timed an in any other case innocent press launch for six a.m. PT Thursday. The headline on the press launch: “Corona Groups Up with Mookie Betts to Convey the Seaside to the Ballpark By means of a First-of-its-Type Soundtrack for the MLB Postseason.”
One of many keys to Betts’ success: an excellent keel that typically frustrates followers who need each participant on their workforce to be as visibly annoyed as they’re. Within the aftermath of the Angels’ sweep, that is what Betts stated Wednesday evening: “It’s what it’s. Can’t change it proper now.”
The promotional picture distributed with the press launch exhibits Betts stress-free on a seaside towel, subsequent to dwelling plate, headphones on. The soundtrack “fuses the long-lasting sounds of the ballpark with the stress-free vibe of the seaside.”
Betts helped to select seven minutes and 54 seconds of “dwelling run blasts, in-stadium crowd waves and announcer calls from his most memorable postseason moments … mixed with ambient ocean breezes and crashing waves.”
The Dodgers’ Mookie Betts teamed up with Corona for a baseball-themed soundtrack marketing campaign referred to as “Playa Sounds.”
(Corona)
You possibly can hear the soundtrack right here. From the press launch: “Your entire combine is tuned at 432hz — a frequency generally related to enhanced readability.”
“As a participant, it’s good to be in the correct head house to point out up when the lights are brightest,” Betts stated within the press launch. “I labored with Corona to verify this soundtrack precisely captures the vitality of the postseason and channels that into one thing each the fellows within the dugout and followers can use to organize for the season’s greatest upcoming moments.”
In final yr’s postseason, Betts batted .290, hitting 4 dwelling runs and scoring 14 runs in 16 video games. After the World Collection, on an episode of his podcast, he and a number of other teammates broke down the Dodgers’ championship run, together with a dialogue of the New York Yankees’ elementary flaws within the World Collection.
