REHAB Hair, a rapidly expanding British beauty brand launched in 2022 by Vicky Ellis and Anastasia Tozer, focuses on practical, results-driven solutions for everyday hair challenges. The label gains momentum with its straightforward formulas and growing fanbase, boosted further by ITV star and Loose Women panellist Stacey Solomon, who became an investor and partner in late 2023 after years of personal use.
Major Milestone at Selfridges
The brand achieves a key achievement with its debut at a premier UK beauty destination: Selfridges. Visitors can now discover the full range at The REHAB. Prescription Bar in The Beauty Spot on Oxford Street, London, available for the next 12 weeks. Prices start at £12, with options to shop online as well.
Founders’ Top 5 Hero Products
Vicky Ellis and Anastasia Tozer highlight five standout products that embody REHAB’s ethos of effective, no-fuss care.
1. Dose 1.0 Hair Oil
This capsule-based oil revives damaged hair with targeted nourishment, fitting seamlessly into daily routines. The founders state, “This is where everything started. It represents our philosophy perfectly: targeted, intentional treatment that delivers results without guesswork.” It smooths strands and boosts health with minimal effort.
2. Hair Milk Conditioning Heat Protection Spray
A community favorite, this lightweight spray softens hair, adds shine, detangles, and shields from heat styling. Vicky Ellis and Anastasia Tozer note, “A product our community asked for again and again. It’s become a dependable everyday staple because it hydrates, smooths and protects in one simple step.”
3. Shampoo Sheets
These innovative, water-activated sheets offer sustainable cleansing that freshens and softens hair while reducing packaging waste. The founders explain, “These really reflect our innovation mindset. They’re award-winning, sustainable and practical, but most importantly they perform, which is always our priority.”
4. Whipped Face Cream
Expanding into skincare, this airy cream provides all-day hydration without heaviness, leaving skin soft and refreshed. Vicky Ellis and Anastasia Tozer share they are “incredibly proud of” the formula, adding, “It’s lightweight, breathable and designed to deliver hydration without heaviness.”
5. Dose Hydrate Body Oil
This nourishing oil enhances skin’s radiance and suppleness, usable alone or layered for extra moisture. The founders say, “This brings our signature dose concept into body care. It has quickly become a go-to for anyone wanting soft, comfortable, glowing skin.”
Brand Philosophy and Celebrity Support
REHAB emphasizes vegan, cruelty-free products with mindful design, from hair oils to heatless tools and brushes. Celebrities like Maya Jama, Michelle Keegan, and Lydia Millen endorse the line, while Lucien Laviscount fronts the new men’s collection.
As a female-led team, the founders prioritize empathy and real-life insights. They state, “Being part of a female-founded team means building something with empathy, intuition and a strong sense of collaboration. We’re very open about the fact that we’re always learning, and that mindset creates space for better ideas and honest conversations.”
Products draw from daily frustrations, ensuring practicality. On the Selfridges launch, they reflect, “It’s a very proud moment, and one we don’t take for granted. Selfridges is such an iconic destination, so to see REHAB. there feels incredibly special for our whole team. What makes it most meaningful is seeing customers experience the products in person.”
