Cheryl has returned to the general public eye with a brand new profession transfer.
Cheryl has returned to the general public eye with a brand new profession transfer
The previous Ladies Aloud singer, 42, has stored a low profile since being left devastated by her ex Liam Payne in 2024, however has now introduced her involvement in a brand new marketing campaign for skincare model Nivea.
She featured in a placing clip posted to Instagram on Monday (18.08.25), which included refined nods to her profession.
Within the Nivea video, Cheryl, who had her son Bear, eight, with late One Route singer Liam, is seen strutting right into a studio and sitting together with her face partially obscured by a newspaper displaying the lyrics to her 2009 hit Struggle For This Love, alongside the date ‘August 2025’.
The marketing campaign, titled A New Period, comes practically a yr after Liam, 31, died after falling from a lodge balcony in Argentina in October.
Cheryl’s social media staff captioned the clip: “That is proper up our road. Tomorrow. 9am. A brand new period of skincare… guess who’s becoming a member of us?”
The phrase echoes one in all Cheryl’s signature traces from her time as an X Issue decide.
And the brief movie exhibits her stepping out of a automotive, adjusting her trenchcoat and hair, and features a close-up of her tribal hand tattoo.
Cheryl withdrew from the general public eye following Liam’s loss of life and a Ladies Aloud tour in Could.
Final month, experiences prompt she was in superior talks to return to tv after 5 years, becoming a member of the 14th collection of The Voice as a decide.
She is anticipated to mentor alongside her long-time buddy and collaborator will.i.am.
An insider informed The Solar: “Will.i.am and Cheryl first labored collectively 16 years in the past and have remained good pals ever since.
“She was the plain option to mentor his staff when the Battle Rounds return 4 years after being axed.
“Quite a bit has occurred in Cheryl’s private life since she was final engaged on a expertise present – BBC’s The Best Dancer – so she’s taking child steps to place herself again on the market.”
Following Liam’s loss of life, Cheryl launched an announcement reflecting on her grief and elevating Bear with out his father.
She mentioned: “As I attempt to navigate this earth-shattering occasion, and work by my very own grief at this indescribably painful time, I’d prefer to kindly remind everybody that we’ve got misplaced a human being… Liam was not solely a pop star and superstar, he was a son, a brother, an uncle, an expensive buddy and a father to our 7 yr outdated son.
“A son that now has to face the fact of by no means seeing his father once more… Earlier than you allow feedback or make movies, ask your self if you need your individual youngster or household to learn them. Please give Liam the little dignity he has left within the wake of his loss of life to relaxation in some peace finally.”
Cheryl was granted administration of Liam’s property after he died following a drink- and drug-fueled fall on 16 October final yr.
Court docket paperwork confirmed Liam left £28,595,000, later diminished to £24,280,000 after bills, money owed and charges.
