The iconic and outspoken character Ali G is set to make a significant return to the screen in a new film titled Ali G: Who Iz I? The first trailer for the movie, released on Tuesday, confirms the comeback of Sacha Baron Cohen’s beloved persona, who has been absent from public view for two decades. The trailer hints at a mockumentary style, with Ali G reflecting on his extended break and the significant global events that have transpired, including the COVID-19 pandemic, various wars, and the rise of Ed Sheeran.
Ali G’s Unexpected Fatherhood Journey
A central plot point revealed in the trailer is the impending fatherhood of Ali G. His long-term girlfriend, Julie, portrayed by Morgana Robinson, is shown to be pregnant. However, Ali G appears characteristically bewildered by the news, mistaking her pregnancy test for a vape. This comedic misunderstanding sets the stage for the film’s narrative, which sees Ali G grappling with the responsibilities of impending parenthood.
The synopsis further elaborates on this unexpected turn of events. After twenty years of a seemingly carefree existence, Ali G is blindsided by the news that Julie is eight months pregnant. Faced with the prospect of supporting a new family member, he embarks on a journey to America with the aim of recapturing his former fame and status. However, his quest is complicated by the emergence of adversaries who pose a threat to his and his child’s safety.
A Secretly Filmed Directorial Debut
Ali G: Who Iz I? marks a significant milestone for Sacha Baron Cohen, as it is his directorial debut. The film was reportedly shot in secret, with production taking place across both the United Kingdom and the United States. This clandestine approach to filmmaking adds an element of intrigue to the project.
In the trailer’s opening, Ali G directly addresses the audience, stating, “Yo, it’s me Ali G. I’ze been gone for 20 years chillin’ and in that time the world went to crap. There was covid. Wars. And Ed Sheeran. But I’ze gonna get back on top with a brand new ting called a documentary…” He further explains the film’s unique approach: “For the first time ever, this is with real people not actors. For more than a year we let the cameras follow me everywhere. Nothing was off limits.” This suggests a blend of scripted narrative and unscripted interactions, a hallmark of Baron Cohen’s previous work.
Release Details and Production Background
The film is scheduled for release in cinemas on October 23, distributed by Amazon MGM Studios. This new venture follows the success of Ali G Indahouse, the 2002 film that saw the character transition to the big screen. That earlier movie featured a notable cast, including Martin Freeman, Charles Dance, and Michael Gambon.
Leading up to the trailer’s release, promotional activities have been underway. On Monday, the official Ali G Instagram account shared a striking poster for the film

