Alison Hammond stuns on This Morning alongside Dermot O’Leary in a timeless denim midi dress that highlights why denim remains a key spring essential. This versatile piece suits all ages and flatters every figure with its dark indigo wash, rounded zipper, puffed sleeves, and strategic darting.
Dress Features and Availability
The Erin Zip Denim Midi Dress features a long bodice zipper, three-quarter sleeves, oversized pockets, and a nipped-in waist for a sculpted silhouette. Its mid-length skirt flows subtly, while the heavy yet stretchy denim ensures comfort and mobility. Shoppers praise it as “so flattering” and “beautiful.” Available in sizes 8-24, it offers a rich indigo shade ideal for capsule wardrobes.
Originally from Monsoon, the dress sells at M&S and Next, making it accessible for broad appeal.
Affordable Alternatives
For similar styles, consider the Roman Zipped Denim Dress at £55, featuring shorter sleeves and a zipped neckline. The Finery London Denim Mini Dress, priced at £45, provides a shorter option with comparable charm. Celebrities like Lorraine Kelly and Princess Kate showcase denim dresses in various fits for added inspiration.
Recent Alison Hammond Looks
Earlier this week, Hammond pairs a vibrant Love & Roses Purple Animal Print Blouse (£34 from Next) with a leather midi skirt, a go-to combination for her on-air appearances. Last week, her chic navy co-ord from Next nearly sells out, underscoring her knack for stylish coordinates.
Styling Tips for Denim Dresses
Pair the dress with knee-high block heel boots or retro dad sneakers, layering a crew neck knit with a popped collar for casual flair. Elevate for the office with an oversized blazer, trench coat, or loafers. On cooler days, layer over a fine knit turtleneck for a warm, trendy vibe.

