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Hollywood tremendous agent Ari Emanuel is making a play for Broadway.
Emanuel’s new Beverly Hills-based occasion and experiences firm, Mari, stated Monday that it had acquired theater ticketing firm TodayTix Group from personal fairness agency Nice Hill Companions.
Monetary phrases weren’t disclosed.
TodayTix Group, based in 2013, has partnered with greater than 10,000 theaters, producers and cultural establishments and has greater than 20 million members within the U.S., United Kingdom and Australia, in line with Mari. The corporate, which has twin headquarters in London and New York, provides tickets for Broadway and London’s West Finish.
“That is the following step in constructing MARI as a worldwide chief in dwell experiences,” Emanuel stated in a press release. “With TodayTix, we’re including a know-how engine and a direct line to audiences that makes our portfolio much more highly effective.”
Mari was launched this month and marks the newest deal for Emanuel, who co-founded Beverly Hills-based sports activities and leisure agency Endeavor, the proprietor of expertise company WME. Endeavor went public in 2021 and was taken personal by funding agency Silver Lake in March.
Media government Mark Shapiro, who has labored carefully with Emanuel on constructing companies collectively, is a principal investor within the enterprise and a board member in Mari.
Emanuel can be chief government and government chairman of the board of sports activities and leisure firm TKO Group Holdings, which was created in a merger between Worldwide Wrestling Leisure and Final Combating Championship. He serves as government chairman of WME Group, which oversees companies together with expertise company WME.
Shapiro is TKO’s president and chief working officer and is a director on the firm. He’s additionally president and managing companion of WME Group.
Mari’s backers embrace personal fairness companies Apollo and RedBird Capital Companions, Qatar Funding Authority, which is Qatar’s sovereign wealth fund, and different traders together with Dr. Patrick Quickly-Shiong, chairman and CEO of the Los Angeles Instances Media Group.
Mari has been buying companies that have been beforehand owned by Endeavor, together with modern artwork group Frieze and the Miami Open tennis match. The corporate stated TodayTix Group will deliver its know-how to Mari’s occasions and companions.
Mari’s buy of TodayTix Group closed Friday. TodayTix Group co-founder and CEO Brian Fenty will proceed in his place.
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