Dyson, a company renowned for its innovative home appliances, has ventured into the dental care market with the launch of its first electric toothbrush, the Dyson 360 Visio. Priced at £420, this groundbreaking device integrates artificial intelligence and a camera to offer a novel approach to oral hygiene. The Dyson 360 Visio aims to address common shortcomings in daily brushing routines by providing users with real-time feedback and targeted cleaning.
Revolutionary Dental Cleaning Technology
The core innovation of the Dyson 360 Visio lies in its integrated camera and AI-powered system. According to Dyson’s founder and chief engineer, Sir James Dyson, extensive research indicated that people frequently miss crucial areas between their teeth where plaque accumulates. To combat this, the device is engineered to identify these missed spots and deliver a precise jet of mouthwash directly to them.
Sir James Dyson explained the company’s motivation: “Our research has shown that people consistently miss the areas where plaque forms: the gaps between teeth. We wanted to solve three fundamental problems: how to see those gaps, remove plaque, how to improve cleaning performance while brushing. By combining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and WiFi, Dyson 360 Visio introduces an entirely new way to keep your mouth healthy.”
How the AI Camera Works
The built-in camera captures 28 live images per second as users brush their teeth. This high-speed imaging allows the machine learning algorithms to detect even the smallest gaps and areas where plaque might be present. Once an area is identified, the device triggers a conical jet of mouthwash within 0.1 seconds, directing it precisely where it’s needed most.
Dyson differentiates its technology from traditional water flossers, which often use needle-type jets. The company states that these conventional jets can struggle with stubborn plaque. Dyson’s own tests, using a proxy for plaque, showed that needle jets could pierce plaque but often failed to remove it entirely due to its stickiness. In contrast, the 360 Visio’s unique, broad conical spray is designed to sweep and remove plaque more effectively while operating at a lower pressure to protect gums and enamel.
Addressing Flossing Deficiencies
The introduction of the Dyson 360 Visio comes at a time when dental hygiene practices, particularly flossing, are known to be inconsistent. While dentists universally recommend daily flossing, statistics suggest that a significant majority of people do not adhere to this recommendation. Dyson’s device seeks to bridge this gap by making targeted cleaning more accessible and potentially more effective than traditional methods.
Smart Features and Connectivity
Beyond its cleaning capabilities, the Dyson 360 Visio offers a suite of smart features accessible through the MyDyson app. Users can opt for a live-viewing mode, which provides a real-time stream of the inside of their mouth, offering unprecedented insight into their brushing habits. The app also delivers guided cleaning sessions, instructional videos, personalized feedback, and coverage mapping to help users optimize their oral care routine.
The ‘Anti-Gravity Tank’ and Refilling System
A notable engineering feat is the device’s ‘anti-gravity tank’ for the mouthwash. This system is designed to ensure a continuous, uninterrupted jet of fluid, regardless of the angle at which the toothbrush is held. This is particularly beneficial for cleaning hard-to-reach areas, such as the back of the teeth. When the mouthwash reservoir runs low, the toothbrush automatically refills when placed on its docking station, which also serves as a charger.
Brush Head Design and Maintenance
The brush head of the Dyson 360 Visio features a dual-bristle design. It incorporates firmer inner bristles aimed at removing stains and softer outer bristles to ensure a gentle experience for the gums. Each brush head is equipped with an RFID tag that tracks its usage and alerts the user when it’s time for a replacement, ensuring optimal performance.
Package Contents and Availability
The £419.99 package includes the Dyson 360 Visio toothbrush, a charging dock, a travel case, and both Dyson Toothpaste and Dyson Mouthrinse. The device is available for purchase starting today at select retailers and comes in two color options: Ceramic Ultra Blue and Ceramic Pink. Pricing for replacement brush heads has not yet been disclosed.
Conclusion
The Dyson 360 Visio represents a significant technological leap in personal dental care. By integrating AI, a camera, and precision fluid dynamics, Dyson aims to provide a more effective and insightful way to maintain oral health, potentially transforming daily brushing routines for consumers willing to invest in advanced technology.

