Kim Kardashian is cleaning her enterprise portfolio.
The fact star and entrepreneur has formally shut down her skincare and make-up model SKKN by Kim, marking the tip of her standalone magnificence enterprise simply over three years after its 2022 debut.
The model’s web site now includes a message to prospects: “With deep gratitude, we share that SKKN BY KIM can be winding down operations,” it reads. “Whereas this chapter is coming to a detailed, the dedication to innovation, self-care, and pores and skin confidence that SKKN embodied will dwell on in new and thrilling methods.”
The choice isn’t totally stunning: Kardashian, 44, has been steadily consolidating her enterprise pursuits beneath Skims, the clothes and shapewear juggernaut valued at $4 billion.
In March, Skims acquired each Kim’s majority stake and Coty’s 20% share in SKKN by Kim, with Coty confirming it took a $71.1 million loss on the sale after investing closely in Kardashian’s earlier line, KKW Magnificence, in 2020.
Although SKKN launched with excessive expectations, it had a bumpy journey from the beginning. The nine-step skincare routine retailed at over $600, making it a tough promote for even her most devoted followers.
Even Bethenny Frankel didn’t maintain again, shading the dear line on TikTok: “That could be a wealthy individual’s recreation,” she stated, questioning whether or not it might resonate past Kardashian’s internal circle.
In 2024, Kardashian tried to course-correct with a SKKN by Kim make-up relaunch, introducing lip liners, powders, and an eyeshadow palette.
Even with the star’s affect, the model by no means reached the cultural ubiquity of Skims, which has expanded into loungewear, swimwear and menswear, and is within the midst of a worldwide retail push.
The tip of SKKN doesn’t imply Kardashian is completed with magnificence totally. Business chatter factors to a Skims Magnificence launch in 2026, which might home style and make-up beneath one Kardashian-led empire.
With Skims already pulling in additional than $750 million in income by 2023, the pivot might give her a second shot at dominating the wonder house.
For now, followers should wait and see if Kardashian can parlay her shapewear dominance into lipstick-level success.
