A Sweet Celebration for a Football Icon
Football superstar Lionel Messi recently marked his 39th birthday surrounded by his national team, with a special box of ‘Havanna x Leo’ biscuits taking pride of place. The Argentina captain celebrated his milestone on Wednesday, amidst a significant tournament on North American soil. Images from the festivities showed Messi with his teammates, the distinctive gold packaging of the Havanna x Leo biscuits visible.
This celebratory treat comes after a remarkable start to his current campaign. Messi has already netted five goals, achieved the status of the all-time leading scorer in World Cup history, and propelled his team into the knockout stages with games to spare.
Understanding the ‘Havanna x Leo’ Biscuits
These special edition biscuits are a unique take on alfajores, a beloved Argentine confection. Alfajores are soft, sandwich-like treats typically filled with dulce de leche. Havanna, a company with roots dating back to 1947, is widely recognized as the nation’s premier maker of these sweets, and this particular edition features Messi’s personal branding.
The collaboration taps into a well-known habit of Messi’s. In 2023, a photograph of his breakfast at Argentina’s training base, which included a coffee and a Havanna alfajor, gained significant traction online. The campaign also draws inspiration from a childhood anecdote, where a coach reportedly promised him an alfajor for every goal scored.
Havanna has positioned the launch as a convergence of two significant Argentine entities. The company stated, “There are people who represent much more than the place where they were born. They represent a way of feeling, of dreaming, of never giving up, of inspiring us all. Leo Messi is one of them. Today, the path of that boy who played with his heart long before the cups and before his name traveled the world joins that of another Argentine classic, one that has accompanied generations for 78 years. With excitement and immense pride, we celebrate this journey that has just begun. The Havanna x LEO special edition is here.”
Each limited-edition gold pack contains ten mini chocolate alfajores. These are adorned with collectible wrappers showcasing key milestones from Messi’s illustrious career.
Where to Purchase the ‘Havanna x Leo’ Biscuits
In Argentina, these special packs are available at Havanna’s retail locations. For international customers, several specialist retailers offer worldwide shipping. In the United States, shoppers can find the Havanna x Leo packs through online retailers such as The Argentino and Pampa Direct. Pampa Direct also provides shipping services to Canada.
For those in the UK and Ireland, securing the specific Leo edition directly on the shelf may be challenging. However, the aforementioned international shippers deliver to these regions. Casa Argentina, the official Havanna partner in the UK, also stocks the biscuits.
