Olivia Rodrigo turned heads at the recent LaLiga EA Sports El Clasico match between FC Barcelona and Real Madrid CF. The singer donned Barcelona’s maroon striped jersey, featuring her logo in place of Spotify’s as part of the club’s ongoing partnership with the streaming service.
Album Promotion Meets Football Style
This appearance serves as a clever promotional move ahead of Rodrigo’s new album, you seem pretty sad for a girl so in love, set for release on June 12. The 23-year-old shared a photo of herself in the jersey on social media, boosting the football shirt’s appeal among Gen Z audiences.
Rising Demand for Football-Inspired Fashion
Football shirts, or ‘blokette’ styles, experience a resurgence ahead of the 2026 FIFA World Cup. Searches for ‘Adidas World Cup away kit 2026’ surge by 1,000% on TikTok, alongside spikes in ‘casual athletic outfit’ queries, according to Abbott Lyon data.
This trend bridges fashion and sport, drawing in female fans to the traditionally male-dominated football scene. Celebrities embrace the look for everyday outings and high-profile events.
Celebrity Fans Fuel the Craze
Anne Hathaway, a devoted Arsenal supporter, joins Kendall Jenner, Gigi Hadid, Hailey Bieber, Winnie Harlow, and Mia Regan in sporting striped football jerseys. These sightings range from casual coffee runs to front-row fashion week seats.
Top Football Shirts to Shop Now
Brands like Martine Rose and Nude Project offer stylish options that blend athletic heritage with contemporary fashion. These pieces capture the growing intersection of sportswear and street style.
