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Unhealthy Bunny will headline the halftime present at subsequent yr’s Tremendous Bowl LX, organizers introduced Sunday.
This would be the Puerto Rican musician’s second time on the Tremendous Bowl following his look with Shakira and Jennifer Lopez throughout halftime of 2020’s recreation.
Roc Nation, the sprawling leisure firm based by Jay-Z, will once more produce the occasion. The corporate partnered with the NFL in 2019 to seek the advice of on dwell music occasions and social justice initiatives, together with producing and choosing performers for the Tremendous Bowl halftime present.
Whereas the large recreation is an anticipated occasion for soccer followers, the halftime spectacle is simply as a lot of an eagerly awaited cultural affair, drawing appreciable hypothesis yearly about which star will take what’s extensively considered music’s greatest stage.
Names that made the rounds this yr included Adele and Taylor Swift, with the latter hitting overdrive earlier this month when NFL Commissioner Roger Goodell made an look on “Right this moment” and stated, “We might all the time like to have Taylor play. She is a particular, particular expertise, and clearly she can be welcome at any time.” When requested if talks have been within the works with the singer, who’s engaged to Kansas Metropolis Chiefs star Travis Kelce, Goodell tried to sidestep the query earlier than responding, “It’s a perhaps.”
Unhealthy Bunny’s headlining gig — introduced throughout halftime of Sunday’s Packers-Cowboys match-up at AT&T Stadium in Arlington, Tex. — follows Kendrick Lamar’s efficiency at this previous February’s Tremendous Bowl LIX. Scores for the Compton-born MC’s halftime present, wherein he famously dissed the Canadian rapper Drake and launched a TikTok craze over his flared Celine denims and “Not Like Us” shuffle, have been the best of all time, in keeping with Nielsen, which stated the telecast drew greater than 127.7 million viewers. It additionally earned him an Emmy for music path, an award he shared with co-music director Tony Russell.
Tremendous Bowl LX will happen Feb. 8 at Levi’s Stadium in Santa Clara, Calif., and can air on NBC.
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