Cracker Barrel’s new emblem reveal is MAGA’s newest manufactured disaster. However what if a biscuit actually simply is a biscuit and never an LGBTQ+ gateway drug?
Masked goons are terrorizing American cities. U.S. inflation is persisting. Gaza is ravenous to dying. The Cracker Barrel unveils a brand new emblem.
When you guessed which disaster is just not just like the others, you then’ve noticed the most recent supply of shock fueling the right-wing media universe, the place trivial distractions from Trump’s failures and the Epstein information are the secret.
In a kerfuffle as layered because the eatery’s hash-brown casserole ($4.79 for a aspect dish, $15 and upward for an entree-sized portion), the folksy-themed institution, which first opened its doorways in 1969, is as soon as once more fodder in a one-sided tradition battle.
The crime? The chain’s traditional gold and brown emblem now options the chain’s title in a extra minimalistic font. Gone is the eatery’s unofficial mascot, that folksy fellow in coveralls who enjoys leaning on a picket barrel.
“WTF is incorrect with @CrackerBarrel??!” stated Cracker Barrel regular-in-spirit-only Donald Trump Jr. when responding to a put up on X the place the person shockingly blamed DEI for the restaurant’s monstrous determination.
“Cracker Barrel is completed,” wrote the Federalist’s Sean Davis. “Woke executives killed it, wrapped the corpse in a rainbow flag, after which made it do some puppet present in New York Metropolis for the leisure of all their woke little buddies.”
Not precisely a puppet present, however the Cracker Barrel did host its “A Style of Nation, Anytime” occasion Thursday in New York Metropolis with nation music star Jordan Davis. The chain presupposed to convey a “nation hospitality expertise to the massive metropolis,” full with “leisure on the entrance porch, rocking chairs, traditional Cracker Barrel video games and crave-worthy meals.”
Clearly a ruse for yet one more Delight parade or Latin American gang invasion.
The deception began on Aug. 19, when the Tennessee-based chain in a press launch introduced modifications to its emblem and menu as a part of a marketing campaign titled “All of the Extra.” The rebrand options new menu objects, restaurant remodels and an “enhanced model feel and look.”
“We imagine within the goodness of nation hospitality, a spirit that has all the time outlined us. Our story hasn’t modified,” stated Cracker Barrel Chief Advertising and marketing Officer Sarah Moore in a press release. “Our values haven’t modified.”
However their signage has modified, and that in itself signaled a risk to a lifestyle that we have to rediscover, you understand, so as to make America nice once more.
Nostalgia for a time that the majority of us weren’t even alive to see is a part of Cracker Barrel’s attraction. Famend for its Southern consolation meals and down-home attraction, generations of People have wandered via the institution’s normal retailer decor and dined on its Southern consolation meals. However like several enterprise, it must sustain with the tastes and calls for of recent generations, and apparently Gen Z, millennials and even Gen Xers aren’t shopping for black licorice and sweet corn like their predecessors as soon as did.
It’s hardly the primary time the dubiously-named eating institution has confronted accusations that it’s going homosexual. As the Bulwark identified, there was 2023 e-outrage over Cracker Barrel’s acknowledgment of Delight month, which included a rainbow-themed rocking chair and a few corporate-speak about “range, fairness, inclusion and belonging at Cracker Barrel.”
“We take no pleasure in reporting that Cracker Barrel has fallen,” the group Texas Household Mission wrote on the time. “A as soon as household pleasant institution has caved to the mob.”
When the nation is in chaos and entangled in man-made catastrophes overseas, it’s simpler to rail, risk-free, in opposition to a manufactured disaster. Fox Enterprise Information led its Friday information lineup with a Cracker Barrel report, however not concerning the emblem redesign: “Cracker Barrel over the previous decade has labored carefully with the Human Rights Marketing campaign (HRC), altering its firm tradition to be extra inclusive and LGBT-friendly forward of its controversial retailer rebrand,” reads the lede.
It’s but to be seen if a large swath of America will forgo the Signature Saucy Rooster Sandwich in protest, constituting one other nationwide disaster to chew on.
