Netflix Home will quickly open its doorways.
The streaming video big on Monday introduced when it’ll open its first purchasing, eating and leisure complexes to the general public.
The Los Gatos, Calif.-based firm will open its first Netflix Home in Philadelphia on Nov. 12. The corporate’s Philadelphia location is situated at King of Prussia purchasing heart, whereas its second Netflix Home at Galleria Dallas will open on Dec. 11. A 3rd location in Las Vegas will open in 2027.
The greater than 100,000 square-foot house will provide fan experiences, merchandise and meals impressed by Netflix content material, in an effort to capitalize on its in style reveals, films and franchises.
For instance, followers will have the ability to take selfies with Queen Charlotte, see screenings of “KPop Demon Hunters” and luxuriate in Netflix-themed meals and cocktails, the corporate stated in a press release.
The Netflix Home complexes shall be free for individuals to enter. Some fan experiences, equivalent to Prime 9 Mini Golf and immersive VR video games within the Philadelphia location, will price cash.
Netflix Home is a part of the corporate’s push to increase additional into in-person leisure. The agency hosted balls much like these featured on Regency period romance “Bridgerton” and labored with retailers and types to promote clothes and different merchandise impressed by “Squid Sport” and “Stranger Issues.”
Such experiences additionally function advertising and marketing for the reveals and films.
The streamer may finally have 50 or 60 Netflix Home places globally, stated Netflix Co-Chief Government Ted Sarandos final 12 months on the WSJ Tech Reside convention.
