The Princess of Wales sets trends in occasion dressing with her bold style choices. In 2023, she wore a striking red Alexander McQueen dress to Royal Ascot, featuring sharp tailoring, a defined waist, structured shoulders, and a flowing mid-length skirt. The vibrant hue, paired with a wide-brimmed Phillip Treacy hat, Jennifer Chamandi heels, and a Hermès Rio bag, captured attention.
Bright Tomato Emerges as 2026 Colour of the Year
Royal Ascot names “Bright Tomato”—the exact shade from her 2023 outfit—as the inaugural Colour of the Year in its handbook, The Art of Dressing Well. This bold red encourages racegoers to embrace joyful, confident looks, especially on Ladies Day, June 18, 2026. Wear it head-to-toe or as accents to elevate summer occasionwear.
Princess Kate’s Bond with McQueen
The outfit highlights her enduring partnership with Alexander McQueen, led by Sarah Burton at the time. From her 2011 wedding gown to tailored coats and dresses, the house defines her key public appearances.
Fashion Runways and Creative Direction
The color draws from spring/summer 2026 collections at Chanel, Celine, Proenza Schouler, Loewe, and Stella McCartney. Daniel Fletcher serves as Creative Director of the handbook for the third year, with British supermodel Erin O’Connor showcasing looks by Rebecca Vallance, Roksanda, Claire Mischevani, and Edeline Lee. Trend forecasting and heritage also shape the choice.
While her attendance remains unconfirmed, expect a wave of vibrant reds at Royal Ascot 2026, underscoring royal style’s fashion influence.

