Puerto Rican pop visionary Rauw Alejandro will likely be honored on the thirty eighth annual Hispanic Heritage Awards.
On Wednesday, the Hispanic Heritage Basis introduced that the singer-songwriter will obtain the 2025 Hispanic Heritage Award for Imaginative and prescient, a title that honors his groundbreaking contributions to Latin music and his function in shaping its international future.
“As an artist in fixed movement, Rauw Alejandro embodies the very essence of the imaginative and prescient award, daring in creativity, future-focused in his international impression and unapologetically authentic in every part he does,” says Antonio Tijerino, president and chief government of HHF. “His work is not only music, it’s a motion that confirms what Latin artists imply to the world.”
The award, established by the White Home in 1998, is bestowed on notable public figures for his or her accomplishments and cultural contributions to the Latino group. Previous honorees, particularly within the imaginative and prescient class, embody Wisin, Ivy Queen, Dangerous Bunny, Residente and extra.
The 32-year-old songwriter from San Juan welcomed the award with an unveiling of his personal: the title of his subsequent album, “Cosa Nuestra: Capítulo 0.”
“That is just the start … with my subsequent mission ‘Capítulo 0’ I need to preserve showcasing not solely Puerto Rico, however the full essence of the Caribbean.”
Information of this honor shouldn’t come as a shock to those that have been following Rauw Alejandro’s profession and hustle. His 2020 debut album, “Afrodisíaco,” earned him his first Grammy nomination for finest city music album, in addition to a Grammy nod for finest new artist.
All through the years, the eclectic singer-songwriter and dance phenom has innovated the Latin music scene with the discharge of experimental albums like his digital and R&B-inspired LP, “Vice Versa,” in 2021; his techno-infused psychedelic album, “Saturno,” in 2022; and his beachy follow-up, “Playa Saturno,” in 2023.
In 2024, Rauw Alejandro launched his fifth studio album, “Cosa Nuestra,” a mission impressed by New York Metropolis’s salsa music scene within the Seventies. Upon its launch, the report landed him the No. 1 spot on Billboard’s Latin Albums chart, and No. 6 on the Billboard 200. The critically-acclaimed album is more likely to declare high prizes on the upcoming 2025 Latin Grammys.
“‘Cosa Nuestra’ has all the time been my manner of representing my island, my tradition, and my folks — wherever they could be,” stated Rauw Alejandro in an announcement. “Each element — the beats, the visuals, the dancing — displays a part of our Puerto Rican roots and our reference to different sister cultures, as a result of we’ve been shaping the historical past of music for a very long time.”
The thirty eighth annual Hispanic Heritage Awards will happen on Sept. 4 on the Warner Theatre in Washington, D.C. Up to now, this yr’s honorees embody NPR’s Felix Contreras, stoner comedian Cheech Marin, Rizos Curls chief government Julissa Prado and extra.
