Woolworths ignites excitement with a new exclusive makeup range from Australian-owned Poni Cosmetics, shaking up its expanding beauty aisle. Shoppers flock to stores for these affordable products, priced from $12 to $25, featuring volumising mascaras, cream and powder blushes, setting spray, trendy lip oil, and BB cream.
Poni Targets Modern Beauty Lovers
Poni Cosmetics targets a new generation of beauty enthusiasts seeking expressive, playful, and current products without premium prices. “While some brands feel aspirational yet out of reach and others seem heritage and traditional, Poni occupies a unique space,” states a Poni spokesperson. “It’s loud, proud, and designed to stand out with curated color essentials in playful shapes, colors, and textures. Makeup isn’t an unachievable fantasy—it’s as real as grocery shopping in sweats, as essential as bread and butter. Poni fits real life and tops the list for looking and feeling our best.”
Record Sales in First Week
The vibrant pink, blue, and red packaging delivers results, with Woolworths selling 20,000 units in under a week. “Initial buzz thrills us, proving customers crave more variety and quality in the local beauty aisle,” says Cheryl Lou-Hing, Beauty Category Manager at Woolworths. “Poni expands our offerings, letting shoppers grab modern makeup essentials—like pro brow pencils or primers—for under $25 during their grocery run. It’s the ultimate treat.”
Woolworths continues evolving its beauty category amid rising demand. “Poni fits naturally into this shift, delivering a step-change in quality,” Lou-Hing adds. “It appeals to savvy consumers inspired by social media who value finding trending items conveniently at their local store, positioning Woolworths as the go-to for accessible beauty.”
Social Media Erupts with Enthusiasm
Social platforms buzz with shoppers sharing hauls and reactions. “Not gonna lie, I bought this today because of the packaging,” one TikTok user posts alongside a Poni haul video. Another raves, “The mascara is my favorite thing out of everything I tried.” A third declares, “I’m loving what I bought, especially the lip butter.”
Poni celebrates the real-time feedback. “Watching customers discover Poni in Woolworths aisles and share online is incredible—exactly as hoped,” the spokesperson notes. “This spontaneous, community-led excitement aligns with how Gen Z discovers beauty. The buzz confirms authentic resonance.”
Affordability and cute packaging prioritize customer experience. “Poni creates an easy add-to-trolley moment—no budgeting required. Packaging suits a visually literate, trend-savvy, social audience,” the brand explains.
Fans respond swiftly online: “I’m running to Woolies now—these are so cute.” Another shares, “Oh, these look great; definitely checking in store.” One exclaims, “So cute AND affordable—what the actual heck.”
